8:30am
Ironwood Ballroom |
Welcome and Opening Keynote Addresses |
|
| 10:00 |
Breakout 1A: Strategy
Ironwood #2
- Strategic Roadmap
- Audience Segmentation
- Building Customer Loyalty
- Affiliate Marketing
- Integrating Search and Social
- Defining “Conversion”
- Demand Generation
- eCommerce
- Integration with CRM/ERP
|
Breakout 2A: Technology
Ironwood #7
- Cloud Solutions
- Video Marketing
- Rich Media
- QR Codes
- Multi-Channel Delivery
|
Breakout 3A: Website
Ironwood #1
- Content Management
- First-Page Experience
- Site Usability
- Effective Site Search
- Website Testing
- Converting Visits into Leads
- eCommerce Implementations
- Site Analytics
|
|
| 10:45 |
Exhibitor Showcase & Networking |
|
|
| 11:15 |
Breakout 1B: Strategy
Ironwood #2
- Strategic Roadmap
- Audience Segmentation
- Building Customer Loyalty
- Affiliate Marketing
- Integrating Search and Social
- Defining “Conversion”
- Demand Generation
- eCommerce
- Integration with CRM/ERP
|
Breakout 2B: Technology
Ironwood #7
- Cloud Solutions
- Video Marketing
- Rich Media
- QR Codes
- Multi-Channel Delivery
|
Breakout 3B: Website
Ironwood #1
- Content Management
- First-Page Experience
- Site Usability
- Effective Site Search
- Website Testing
- Converting Visits into Leads
- eCommerce Implementations
- Site Analytics
|
|
| 12:00pm |
Lunch & Exhibitor Showcase |
|
| 1:30 |
Breakout 4A: Social
Ironwood #2
- Social Media Strategy
- Audience Profiling
- Branded Social Communities
- Effective Personalization
- Converting Fans into Buyers
- Intelligence Gathering
- Site Optimization
|
Breakout 5A: Mobile
Ironwood #7
- Campaign Development
- App Engagement
- Promotions
- Testing
|
Breakout 6A: Search
Ironwood #1
- SEO Strategy
- Keyword Analysis & Selection
- Meta-Tags & Descriptions
- Ongoing Optimization
- Integrating Organic & Paid Search
- Connecting Search & Offline Sales
|
|
| 2:30 |
Breakout 4B: Social
Ironwood #2
- Social Media Strategy
- Audience Profiling
- Branded Social Communities
- Effective Personalization
- Converting Fans into Buyers
- Intelligence Gathering
- Site Optimization
|
Breakout 5B: Mobile
Ironwood #7
- Campaign Development
- App Engagement
- Promotions
- Testing
|
Breakout 6A: Search
Ironwood #1
- SEO Strategy
- Keyword Analysis & Selection
- Meta-Tags & Descriptions
- Ongoing Optimization
- Integrating Organic & Paid Search
- Connecting Search & Offline Sales
|
|
| 3:15 |
Exhibitor Showcase & Networking |
|
| 3:45 |
Breakout 7A: Email
Ironwood #1
- Audience Definition
- Content Targeting
- List Compilation & Management
- Promotions
- Surveys
- Newsletters
- Distribution Frequency
- Performance Statistics
|
Breakout 8A: Advertising
Ironwood #7
- Search Advertising
- Mobile Advertising
- Display Advertising
- Multi-Channel Advertising
- Improving Conversions
- Monetizing the Audience
- Data-Driven Campaign Optimization
|
Breakout 9A: Analytics
Ironwood #2
- Strategic Overview
- Data Mining
- Website Traffic and Behavior
- Email Statistics
- Mobile Campaigns
- Social, Mobile and Location Integration
- Cross-Channel Analysis
|
|
| 4:45 |
Breakout 7B: Email
Ironwood #1
- Audience Definition
- Content Targeting
- List Compilation & Management
- Promotions
- Surveys
- Newsletters
- Distribution Frequency
- Performance Statistics
|
Breakout 8B: Advertising
Ironwood #7
- Search Advertising
- Mobile Advertising
- Display Advertising
- Multi-Channel Advertising
- Improving Conversions
- Monetizing the Audience
- Data-Driven Campaign Optimization
|
Breakout 9B: Analytics
Ironwood #2
- Strategic Overview
- Data Mining
- Website Traffic and Behavior
- Email Statistics
- Mobile Campaigns
- Social, Mobile and Location Integration
- Cross-Channel Analysis
|
|
| 5:30 |
Exhibitor Showcase & Networking |
|
| 7:00 |
2012 Impact Awards, Dinner, Speakers, Entertainment |
|
