Content Tracks
The 2012 IMA Conference & Awards will offer an extraordinary opportunity to gain insight and value. In addition to two special keynotes, attendees can choose from nine in-depth breakout sessions with the industry’s leading experts.
Advertising
- Search Advertising
- Mobile Advertising
- Display Advertising
- Multi-Channel Advertising
- Improving Conversions
- Monetizing the Audience
- Data-Driven Campaign Optimization
Analytics
- Strategic Overview
- Data Mining
- Website Traffic & Behavior
- Email Statistics
- Mobile Campaigns
- Social, Mobile and Location Integration
- Cross-Channel Analysis
Mobile
- Campaign Development
- App Engagement
- Promotions
- Testing
Email
- Audience Definition
- Content Targeting
- List Compilation & Management
- Promotions
- Surveys
- Newsletters
- Distribution
- Frequency
- Performance Statistics
Search
- SEO Strategy
- Keyword Analysis & Selection
- Meta-Tags & Descriptions
- Ongoing Optimization
- Integrating Organic & Paid Search
- Connecting Search & Offline Sales
Social
- Social Media Strategy
- Audience Profiling
- Branded Social Communities
- Effective Personalization
- Converting Fans into Buyers
- Intelligence Gathering
- Site Optimization
Strategy
- Strategic Roadmap
- Audience Segmentation
- Branding Customer Loyalty
- Affiliate Marketing
- Integrated Search and Social
- Defining “Conversions”
- Demand Generation
- eCommerce
- Integration with CRM/ERP
Technology
- Cloud Solutions
- Video Marketing
- Rich Media
- QR Codes
- Multi-Channel Delivery
Website
- Content Management
- First-Page Experience
- Site Usability
- Effective Site Search
- Website Testing
- Converting Visits into Leads
- eCommerce Implementations
- Site Analytics
