Ann Lewnes, Senior Vice President of Global Marketing, Adobe
Marketing has long been a misunderstood profession – “It’s all smoke and mirrors. You can’t prove it works. The marketing department is a cost center, not a revenue driver.” The myths have always been there. But the digital era has brought new opportunity for marketers in the form of new ways to reach customers, measure our work, and prove marketing’s value. It’s also brought a new generation of misconceptions – “Social media is just fad. You can’t build brands online. Digital marketing is too complex.” As a company whose mission is to help customers create and measure great content, and one that spends nearly three of every four of its own marketing dollars on digital, Adobe knows firsthand the challenges, stigmas, and payoffs of digital marketing. We will share an honest look at the challenges and triumphs of leading a “digital first” marketing organization including how to balance traditional activities with digital marketing, the growing role of social media to communicate and drive demand, and examples of how to take advantage of data (the digital marketer’s new secret weapon). And, along the way, we’ll put to rest some of marketing’s biggest myths.
As Senior Vice President of Global Marketing, Ann Lewnes is responsible for Adobe’s corporate brand and integrated marketing efforts worldwide. She drives the company’s corporate positioning, branding and identity, public relations, marketing campaigns, field marketing, and education segment marketing to ensure strong connections with customers and constituents. She also oversees Adobe’s internal communications and community relations efforts including the Adobe Foundation, which funds philanthropic initiatives around the world.
Prior to joining Adobe, Lewnes served as Vice President of Sales and Marketing at Intel Corporation where she helped build global demand for the Intel brand from consumers, business professionals, and key computer channels.
She managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including the launches of the Pentium® and Centrino® processor brands. In 2000 Lewnes was elected to the American Advertising Federation’s Hall of Achievement and In 2010 was honored with a Changing The Game Award by the Advertising Women of New York. She serves on the boards of the Advertising Council and the Adobe Foundation.
Jonathan Lister, Vice President of U.S. Marketing Solutions, LinkedIn
With 96% of the online population using social media sites, it is imperative that brands better understand the different mindsets of users of social and professional networks to make their marketing investments count. Different motivators drive social media engagement. Consumers go to social sites to passively spend time and use professional networks to invest time. It is easy to assume personal passions are amplified mostly on social, but surprisingly powerful emotions are triggered when on professional networks. Professional networking is uniquely aligned with opportunity, self-improvement and success, and it is rooted in emotions of happiness and fulfillment. From consumption and sharing habits, to the rate of engagement with brands, this talk will highlight key points from LinkedIn’s definitive study on the subject and give marketers the tools needed to understand the importance of context when building long-lasting relationships.
Jonathan Lister oversees the North America advertising sales and operations organization for LinkedIn. His team works with the world’s most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential, and ambitious professionals. Previously, Lister served as LinkedIn’s Country Manager for Canada where he was responsible for increasing brand awareness and adoption. In this role, he focused on driving revenue, building user engagement, strategic partnerships, marketing, and general operations.
Prior to his tenure at LinkedIn, Lister worked as Country Manager at Google Canada where he was responsible for creating and executing the business strategy for the region. He has also held several executive positions including Senior Vice President of Operations at AOL Europe, where he was responsible for leading a team of 100 people across four countries and building AOL’s publishing business in those regions. He was also General Manager and Senior Vice President of AOL Canada, where he oversaw strategic direction and management of the company.
Catherine Zhou, Partner/Principal, Ernst & Young
Social media presents tremendous benefits for companies to reach and engage customers, business partners, and communities. At the same time, companies are facing new and increasing amounts of risk associated with these practices. These risks, if not managed appropriately, can negate the benefits of social media. We will provide perspectives on best practice governance and policies that are crucial to help companies manage risks and realize the full potential of social media
Catherine Zhou leads the Ernst & Young Customer Insight & Analytics practice. She has over 15 years of experience in developing digital and social media strategy, actionable insights, big data analytics, and marketing and business intelligence to drive customer experience transformation as well as profitable customer acquisition and retention. Zhou has worked in a range of industries including retail, communications and high tech, financial services, media and entertainment, and utilities.
Her responsibilities have included multi-channel customer experience strategy, customer acquisition and monetization, mobile and social media channel management, media optimization through independent benchmarking, digital media optimization, strategic customer segmentation, and SEO and SEM scorecarding to maximize return on search investment. She is co-author of “The Social Media Management Handbook.”
James Maiocco, Director of Global Partners, Microsoft
With the focus on digital marketing analytics in recent years, we all have more data than we can manage and consume. In fact, we have too much disparate data and too many tools, offering limited integration, which has hampered CMOs’ effectiveness in driving innovative and successful customer engagement and retention efforts. As a result, marketing efforts often appear frenzied and fragmented. We are at a turning point to shift from looking backward at past activities and begin looking forward, toward new approaches to harnessing data and technology for predicting outbound customer engagement opportunities and targeting marketing efforts to the individual. The evolution of cloud platforms, tools, and technologies offers new integration options to enable the next generation of predictive customer engagement, individually tailored marketing, and proactive loyalty solutions to capitalize on buying habits and personal preferences. The bottom line could be the holy grail of the synergy between marketing, customers, sales, and service.
As Director of Global Partners for Microsoft Business Solutions, James Maiocco is responsible for engaging and negotiating strategic, global partnerships for Microsoft Dynamics CRM and ERP. He works closely with product marketing and research and development to identify and pursue partners with valuable intellectual property to complement core sales, marketing, customer service, and social capabilities embodied in Microsoft Dynamics CRM.
Prior to joining Microsoft, he served as Vice President of Corporate Development and Acting General Counsel of Gomez, Inc. (acquired by Compuware, Inc. in 2009), where he executed strategies to expand its solution suite to improve design, deployment, and monitoring of digital marketing experiences. He worked closely with the CTO and CMO to manage the Gomez Executive Strategy Board of digital marketing executives from the largest banking, consumer products, hospitality, retail, technology and travel firms. Earlier in his career Maiocco was CEO of Klir Technologies, a SaaS IT management company (acquired by Gomez in 2007), and worked as a business attorney counseling companies on venture capital financings, mergers and acquisitions, and intellectual property. He has spoken at numerous events pertaining to the transformational impacts of online business, including those sponsored by Dow Jones, Network World, Pacific Crest Securities, SiiA, and SaaSCon.
Melissa Boxer, Vice President, Oracle CRM Products
New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. Learn how leading brands are using Oracle’s marketing solutions to harness big data and better understand their customers, extend their marketing reach into social and mobile channels, and retain their high value customers through more rewarding customer experiences.
Melissa Boxer is responsible for Oracle’s solutions for marketing, loyalty, and customer data management. She has been a key driver of Oracle’s loyalty management product, which has generated triple growth, attracting global brands including Starbucks, Southwest Airlines, Ping An Insurance, Carrefour France, Qantas Airlines, QVC, and Woolworths. Boxer has an extensive understanding of Social CRM and includes collaborative Web 2.0 tools and concepts in her products in order to better support marketing professionals.
She is currently working on delivering an integrated solution to drive better cross-channel customer experiences. During her tenure at Oracle, she has doubled the marketing and loyalty product line and executed on several strategic acquisitions in the marketing space including Market2Lead in May 2010 and ATG Commerce in February 2011.
Hon. Finbar Hill, Consul General, Ireland
Hear how Ireland has become a powerhouse for Internet companies and built a leadership position as a significant technology hub. The Dublin area is now the “silicon valley” of Europe, with a very a positive impact on jobs. Examples include Google’s 3,000-employee base in Dublin as well as Twitter and other major companies with major installations in that capital city.
M. Finbar Hill is Consul General of Ireland in Southern California and Chief of Protocol of the Los Angeles Consular Corps. The Corps comprises the Consuls General of the 102 Countries with Consulates in Southern California. Before becoming Consul General of Ireland in 2002, he was Chief Executive of Power Holdings US Ventures, Inc., a property development company that carried out retail developments in Beverly Hills, Los Angeles, San Francisco, New York, and Palm Beach, Florida.
Prior to coming to the United States, he oversaw developments in Dublin, Cork, and Limerick in Ireland as well as UK developments in Manchester, Bristol, and London. The company developed over one million square feet of retail. Finbar has served on many charitable and philanthropic boards and was named Irish Man of the Year in 1993.
This session will address trends in advertising toward native placement and content marketing, including how those strategies will grow to be a major driver of digital advertising.
Justin Choi, Founder & President, Cie Studios
Justin Choi founded Cie Studios in 1998 while still in college and has grown the business into a specialized digital agency, with offices on both U.S. coasts and more than 50 employees, specializing in custom web and mobile application development and social platforms for businesses.
Clients have included companies like Pioneer Electronics, Chrysler, Toyota/Scion, Nitto Tire, Dreamworks and more. Cie Studios encompasses two venture-backed spin-offs: Cie Games, a social gaming company; and PostRelease, an innovative ad platform and new ad unit designed to influence discussions on online forums. The firm is also developing custom business applications for multiple platforms, including the web, Android, iPhone and other mobile devices such as the iPad. An example is a social channel management tool for companies with dealer networks.
The concept this session is turning monkeys into gorillas in the sense that smaller businesses don’t have the budgets to compete with the big guys. The session will cover tricks and tips using SEO and social media tactics to give smaller businesses (the monkeys) the ability to not only compete with the big guys but also look like they are in fact a big guy, including a four-step business life cycle.
Jason Ciment, CEO, LA Dezign
Jason Ciment founded LA Dezign in 1997. As CEO, he oversees all of LA Dezign’s business, works to ensure consistent and high-quality work on every project, and maintains direct communication with every client. His goal to stay at the forefront of web design and Internet marketing technology is reflected in his blog and newsletter, testaments to his interest in ecommerce and web design plus his extensive knowledge of Internet marketing tactics. Ciment offers insight regarding the ins and outs of creating a successful website and other online marketing strategies.
Michael Moshkovich, COO, LA Dezign
As Chief Operating Officer of LA Dezign, Michael Moshkovich is actively involved in every project and how each pertains to search engine optimization. He works directly with clients in creating their sites and optimizes the marketing strategy and tactics for every campaign. Moshkovich has over 10 years of experience in the development and management of LA Dezign’s SEO projects.
He continues to study the ever-changing marketing environment of search engine optimization in order to keep up on the most advanced strategies. He has generated fantastic results for LA Dezign’s clients and their rankings on popular search engines like Google, Yahoo, and Bing.
With expansive amounts of data available to marketers today, there is a unique understanding of “the digital self” which begins to emerge. This digital self, which individuals are readily expressing with family, friends, and businesses, enable marketers to better understand consumer wants, needs, and desires like never before to create highly personalized experiences, deliver uniquely targeted advertising, and gain a deeper understanding through analytics and data. This keynote-style session will touch on the dynamics that are driving digital marketing today and provide a direct look at what businesses might (or should) look like tomorrow.
Matthew Langie, Director of Product Marketing, Adobe
As Director of Product Marketing for the Digital Marketing Business Unit at Adobe Systems, Matt Langie is responsible for marketing the company’s industry-leading digital marketing solutions generating over a half billion dollars in revenue.
His responsibilities span go-to-market strategy, messaging and positioning, pricing and packaging, sales enablement, competitive intelligence and product evangelism. Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. Langie is Director Emeritus of the Web Analytics Association and a recognized thought leader in the online analytics and digital marketing industry. He is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile and online video.
“Big Data” often means Big Opportunity but for the everyday Marketing Professional that doesn’t have unlimited time, resources and budget, Big Data may bring Big Problems. According to IBM, “every day we create 2.5 quintillion bytes of data – so much so that 90% of all data available in the world today was created in the last 24 months”? Leveraging “Big Data” is captivating the Marketing world and attracting significant company investment and resources. “Big Data” to the Marketer can mean the massive databases of your company’s Facebook Friends, Twitter Followers, LinkedIn Group Members, Trade Show Attendees, Customers, Prospects, Subscribers and on and on. But how do you normalize this? How do you segment them? How do you message to them? What insights are gained and what decisions should be made? This webinar will break down “Big Data” into useful concepts and real world solutions that can demystify this intimidating topic and provide you every day solutions to improve your bottom line.
Brett Keirstead, Vice President of Sales, Knowledge Marketing
With more than a decade of experience in leading highly successful sales and marketing teams, Brett Keirstead oversees the sales and marketing process with INC 500 winner Knowledge Marketing. He brings his real world sales and marketing perspective to tackling the challenges that the explosion of information means to a growing company. The problems and opportunities that Knowledge Marketing helps resolve for its customers are similar challenges Keirstead faces as KM rapidly expands its own customer base.
Hundreds of civil cases involving social media, spanning areas of law including employment, intellectual property, breach of contract, civil rights and even tax, have revealed significant risk to business enterprises from the use of social media. A key element of a social media risk mitigation program is corporate policy. This discussion will identify and explore social media liability risk to the business enterprise and provide different approaches and solutions to developing and documenting corporate policy to address that risk.
Adam Cohen, Principal, Forensics Technology and Discovery Services, Ernst & Young
Adam Cohen has more than 15 years of experience in law and technology, advising some of the world’s leading businesses on data management and electronic discovery compliance issues. Cohen’s client engagements focus on large-scale investigations and litigations as well as proactive information management policies, procedures, and technology. He is a well-known author and lecturer in the field of electronic discovery and has served as a court-appointed expert on electronic discovery issues in Federal Court.
He is co-author of the annually updated treatise Electronic Discovery: Law and Practice and the ESI Handbook: Sources, Technology and Process as well as primary author of the New York State Bar Association’s Best Practices in eDiscovery in New York State and Federal Courts, plus many articles in national legal and technology publications. Cohen is also on the law school faculties at Fordham, Pace, and Georgetown.
The digital media revolution has totally transformed the way brands acquire, grow, and retain customers. In the “Age of the Individual,” all marketing is becoming direct marketing and serving has become the new selling. To effectively engage and serve today’s hyper-connected consumers, smart marketers are replacing the one-size-fits-all marketing communication strategies of the past with well-integrated, cross-channel customer engagement strategies anchored by permission-based email, mobile messaging, social media, and websites. This presentation will cover: the “4 Cornerstones” of a smart and effective digital marketing strategy; why permission-based email has emerged as the most important channel for driving online purchase; how to use social media and search engine marketing to drive website traffic and generate quality leads; when and how to use mobile messaging; best-in-class examples of companies using digital media to attract new customers, drive sales, and create brand advocates.
Joel Book, Principal, eMarketing Research & Education, ExactTarget
Joel Book applies more than 35 years of experience in database marketing to teach organizations how to use customer data and marketing automation technology to deliver relevant information and offers that drive sales and retain customers. ExactTarget is a global leader in Software as a Service (SaaS) solutions for direct marketing and customer service leveraging the combined strengths of email, mobile, social media and websites.
He is one of the most highly-rated speakers in the country with a focus practical insights and effective tactics for customer engagement, and featuring best-in-class examples from BtoB and BtoC companies that are doing it right. Joel is a member of several professional organizations including the Direct Marketing Association and the Business Marketing Association, and has been recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.
Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Jason will explain why messages from even the biggest brands can land in spam folders or even go missing. He will also review how message subject lines, content, and Internet service providers (ISPs) can impact your email deliverability. Listen and learn to avoid being blacklisted.
Jason Warnock, Vice President of Market Intelligence & Measurement, Yesmail
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC, he initiated and managed Deliverability Operations for Digital Connexxions, implementing several key strategies for major publishing clients. Following the acquisition of Digital Connexxions in by infoUSA, Warnock became Director of Deliverability for Yesmail, followed by VP of Deliverability Services for Infogroup.
He has transformed Infogroup Deliverability into an industry leading solution and has designed successful technical and business strategies for large Fortune 500 companies including HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines. Warnock is a recognized industry leader in competitive marketing intelligence through his work in co-founding Market Intelligence (formally TheMarketingNetwork.com). Market Intelligence is a revolutionary new platform that enables marketers to instantly track all digital deployments of their competitors across email, Facebook, Twitter, Youtube, and SMS in near real-time.
Dive head first into the controversy we have all been challenged with: How do you take your content from being king in traditional methods and turn it into King Kong. Hear the latest statistics, trends, and secrets for crushing your competition and driving profits. You will walk out of the room smarter, stronger, and ready to take on the world. And there’s more. This session will also include a guest appearance by a Millenial entrepreneur. He will speak to the underlying power of the Millenials in the mobile commerce arena, as well as highlight what to address with the interests of the up and coming Generation X.
Jeanniey Mullen, Global Executive Vice President and Chief Marketing Officer, Zinio
Jeanniey Mullen is Global Executive Vice President and Chief Marketing Officer of Zinio, the leading global digital publishing marketplace. She also holds the role of Chief Marketing Officer of VIVMag, the world’s first exclusively digital luxury women’s magazine. Mullen is recognized as a top CMO on Twitter, a regular columnist for ClickZ, and a thought leader on digital brand building, tablet and mobile strategies, content and audience development, digital publishing, and email marketing.
She is widely cited for her ability to predict trends and drive success as innovations arise. Her background also includes roles as founder of the Email Experience Council, an OgilvyOne veteran, and an accomplished author and contributor for many books including “The World’s Foremost Authorities on Marketing,” “iDirect” and “Email Marketing an Hour a Day.”
Stan Rosenberg, Digital and Social Strategist, Zinio
Stan Rosenberg is the digital and social strategist at Zinio where he oversees affiliate, acquisition, and engagement initiatives. In addition, Stan is the founder and chairman of Trip of a Lifetime, a non-profit organization that has raised over $150,000 to send 21 students on summer travel experiences. The organization has been recognized by The Wall Street Journal, CBS Radio, and the Rotary Club for its efforts.
We all know that mobile is huge and the “next big thing.” The question is, what does it mean for your business? What should you be doing now and in the future to prepare your brand? What are you missing out on by not being on mobile? What unique opportunities does mobile afford? You’ll get answers to all these questions and more through a combination of stats, case studies (including Cirque du Soleil), and experience running the world’s largest mobile app platform.
Michael Schneider, CEO, Mobile Roadie
At the age of 15, Michael Schneider started one of the first websites to sell new and used video games. While in high school he also began designing websites for friends and family. That business became Fluidesign, an award-winning interactive agency based in Santa Monica. In 2007, Schneider partnered with Fluidesign client and celebrity nursery designer Wendy Bellissimoto to co-found Nesting.com, a portal that helps moms better manage and organize their lives.
Then, in 2009, he founded Mobile Roadie, a platform that allows anyone to quickly, easily, and inexpensively build and manage an iPhone app. Schneider has served on the board of the Young Entrepreneurs Organization, as an advisor to the Southern California Entrepreneurship Academy, and as a frequent guest speaker at the University of Southern California. In 2004, he received the Los Angeles County SBA Young Entrepreneur of the Year award. The following year, he was voted one of the “Best Entrepreneurs under 25″ by BusinessWeek and syndicated to the front page of Yahoo! Finance. In 2008, he was noted one of the “Top 20 in their 20’s” by the Los Angeles Business Journal.
Fresh and engaging content is a cornerstone of SEO, but consistently producing this content is a major challenge, even for the largest organizations. As evidence, consider that 80% of corporate blogs have five or fewer posts (IBM research). This session will cover how content and social media affect search engine rankings. The session will then address best practices on how your organization can build and execute a sustainable content marketing strategy that boosts your search rankings and website traffic.
Michael Fern, CEO & Co-founder, Intigi
Michael J. Fern is CEO and Co-founder of Intigi, Inc., a content marketing tool that enables marketers to find, curate and share engaging content to build brand leadership and drive qualified website traffic. Fern is an expert in strategy and marketing, especially in the areas of digital media and inbound marketing. Before founding Intigi, he worked as a consultant and professor, helping technology executives and managers with strategy development and implementation. His strategy consulting and teaching have taken him to Africa, Asia and Europe.
We’ll take an in depth look at the AdWords Quality Score which determines both your ad rank and the amount you pay for AdWords ads. What you’ll learn in this session from someone who helped build the Quality Score algorithm will save you money on your SEM campaigns.
Frederick Vallaeys, Google
Frederick Vallaeys is a renowned expert in online marketing and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. Most recently, he served as Google’s AdWords Evangelist. He was one of the few Googlers to cover the entire spectrum of online marketing solutions with large Fortune 500 companies and small SMBs.
Vallaeys joined Google after running campaigns on Goto.com out of his dorm room at Stanford and building a million-dollar marketing business. He receive top awards at Google for his key role in creating the first version of the AdWords Editor and growing the AdWords API into one of the most robust tools for large advertisers. He was also one of the longest-standing members of the team that developed the Quality Score mechanism. His insights into ad quality have been shared at industry events and used in the leading book on Quality Score. Vallaeys has spoken at numerous search marketing conferences in the United States and abroad and has appeared on NPR, ABC News, PBS, Fortune Small Business and many other news outlets.
Search and social are on a collision course. Google, Bing, Baidu, Sina and traditional search engines all over the world are adding social components just as Facebook, Twitter, Google+ and other popular social tools are seeding their content into search and giving capabilities of search within their applications. Marketing and communications professionals around the world want to take advantage of the trends, but many are stuck within organizations where the search teams and social teams, let alone the marketing and public relations teams, rarely talk or are on the same page. Audiences want good content that fits both the form and shape they are looking for, so it needs to work together – just like the Wonder Twins taught us as kids. Integrating search and social together can have extraordinary results raising visibility and engagement of your brand, product or message with your intended audience.
Michael Pranikoff, Global Director of Emerging Media, PR Newswire
Michael Pranikoff, Global Director of Emerging Media at PR Newswire, is responsible for educating the company’s staff and customers on the role emerging media such as RSS, blogs, social networks, search engines and other technologies play in public relations and marketing.
He has immersed himself in the technology industry in and around the Washington, D.C., area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. He has been a featured speaker and moderator at events across the country and is a featured contributor to several blogs, podcasts and newsletters. Prior to joining PR Newswire, Pranikoff worked for MacNeil/Lehrer Productions, which produces the NewsHour with Jim Lehrer. He also maintains a blog linking to sites and conversations on the intersection of technology and public relations.
Bob Seiler, Senior Vice President of Sales & Marketing, PR Newswire
As SVP, Bob Seiler directs PR Newswire’s sales and marketing activities worldwide, spearheading its efforts to meet the communications, marketing, and investor relations needs of its customers. He has helped create new channels and introduce new business models that have fueled growth and captured market share.
He has 25 years of experience in developing strategic business plans, opening new markets, and directing high-performing international sales and marketing teams for a variety of technology, consulting, and communications organizations. Seiler has led transformation efforts resulting in double-digit revenue and profit growth. He has re-engineered sales processes, optimized marketing and sales funnels, and introduced management discipline through sales methodology solutions. Prior to joining PR Newswire, Seiler held leadership roles at SPSS, Inc., Oracle/Hyperion and Teradata.
Social media is an increasingly important channel for companies to leverage to reach, engage, and interact with customers and prospects. Getting social right remains a vital component in effective marketing strategies and tactics. Michael will discuss how companies effectively integrate social into cross-channel activities. He will present some examples of some of the best cross-channel customer experiences and how to personalize those experiences in a social context.
Michael Miscisin, Leader, Social Media and Customer Analytics, Ernst & Young
Michael Miscisin is a leader in Ernst & Young’s Social Media and Customer Analytics practice. He has nearly 20 years of experience delivering social media, digital strategy, customer analytics, multichannel self-service and marketing, and customer insight projects to increase customer reach and profitability while reducing cost-to-serve in a wide range of industries.
His expertise includes both business-to-consumer and business-to-business environments globally across Asia, Europe, the Americas, and Australia. Miscisin’s most recent clients include a major global publisher, a U.S. and an Indian mobile carrier, a global software company, a major entertainment studio, a health payer, and an Internet security company.
Through knowledge of ever-evolving trends and access to the most popular brands, Tilly’s has become a leading specialty retailer in action sports selling clothing, shoes, and accessories. Since opening their first store in Southern California in 1982, they have grown to over 150 stores in over 20 states. Tilly’s offers one of the largest assortments of brands and merchandise from the top players in the surf, skate, motocross and lifestyle apparel industries available both in stores and online. Their selection and the look and feel of their stores are distinct and create a shopping experience that is unique, creative and fun.
Craig DeMerit, COO/CIO, Tilly’s
Craig Demerit has been Chief Operating Officer of Tilly’s, Inc., since February 2011 and its Chief Information Officer since 2008. Tilly’s use of Internet marketing has been an integral element in positioning brands like Nike, Quiksilver, Hurley and other surf, skate and action-sports products. From 1998 to 2004, he held various senior executive positions with apparel company Guess, Inc. (Guess), the most recent of which was Vice President and Chief Information Officer.
Prior to 1998, DeMerit was employed by Ticketmaster where he managed corporate technology. He has over 20 years of experience in the management of information systems, including 14 years of retail experience encompassing supply chain, technology and e-commerce.
Connolly will discuss how interactive digital environments can span from simple webcasts to digital trade shows to hybrid events to topical community environments enabling daily engagement with an audience. Connolly will provide an overview of the various interactive digital environment options available, key criteria for assessing a business’ needs as well as the metrics event producers can expect. In addition, she will present case studies to demonstrate real world uses of these environments.
Kathleen Connolly, VP for UBM Studios
Kathleen Connolly, VP for UBM Studios, is responsible for business development and consultative services focused on leveraging virtual environments to engage with audiences all of types. Connolly has 20 years of sales and management experience in IT media and events. Most recently, Connolly was the Strategic Director with Everything Channel where she worked with leading Channel Chiefs to help meet their Channel objectives from strategy to recruitment and enablement to demand generation.
She is an expert in blending the right products and services to suit the unique needs of each client. Prior, Connolly held both sales and management positions with Internet Week, InformationWeek, and Network Computing. Connolly earned a Bachelor of Arts in Business Administration with an emphasis in International Marketing from California State University at Fullerton and received a certificate from the Leading and Managing People Program from Columbia University’s Graduate School of Business.
Cirque du Soleil is one of the most recognized companies in live entertainment. There are 21 total productions currently throughout the world (seven of them permanently housed in Las Vegas) and a 3D movie coming this holiday season. With fans coming from all around the world, the most efficient and effective way of developing a relationship with them is through the Internet. From researching about a Cirque show to tweeting during intermission to posting pictures in front of a big top, you’ll discover the secrets behind Cirque du Soleil’s strategy for engaging its fans using the full spectrum of digital media. We’ll cover the complete process from targeting and segmentation to conversion, across multiple touchpoints.
Jordan Fiksenbaum, Vice President, Marketing and Public Relations, North American Resident Shows Division, Cirque du Soleil
Jordan Fiksenbaum has worked in live entertainment for more than 23 years, including senior management roles in sales and marketing, business and strategic planning, general management, event programming, and ticketing and operations. In his current position, he is responsible for the day-to-day marketing, sales, and PR activities for ten shows and one show currently in production.
He has worked on a number of award-winning productions including The Phantom of the Opera, Show Boat, Sunset Boulevard, Joseph and the Amazing Technicolor Dreamcoat, Ragtime, Disney’s The Lion King, Wicked, Les Misérables, and Spamalot. Before joining Cirque du Soleil, Fiksenbaum was Vice President of Theatrical Presentations for the Kimmel Center in Philadelphia, where he developed the Center’s inaugural theatrical season and oversaw some 50 productions during his tenure. He has also worked as a business consultant with companies including Feld Entertainment, Dupont, the Kodak Theatre, and Theatre Dreams as well as for the Olympics in Sydney and Salt Lake City.
Andy Levey, Senior Manager of New Media and Analytics, Resident Shows Division, Cirque du Soleil
Andy Levey oversees all social media and interactive strategies for Cirque du Soleil shows in Las Vegas, Los Angeles, New York, and Orlando. Since joining Cirque du Soleil in early 2011, he has worked with hotel and brand partners to help develop social campaigns that have driven awareness, social growth, and revenue. He has also developed real-time Twitter coverage of live events such as show premieres, show anniversaries, and red carpet coverage.
Prior to working for Cirque du Soleil, Levey was Director of Relationship Marketing for PURE Management Group and Angel Management Group, where he was responsible for creating and developing the social assets of one of the largest nightlife and hospitality groups in Las Vegas. His responsibilities included developing online promotions, acting as an online concierge, and resolving guest issues all in real time through social media.
Nobody excels at multi-tasking like a marketer. On an average day, marketing professionals juggle a variety of projects, contractors, clients, and files. With such a complicated set of to-dos, it is becoming increasingly difficult to stay on top of workflows and client communications. As a result, many marketing companies are looking for ways to streamline project delivery using collaborative applications. This discussion will address ways that marketing firms can centralize their project management platforms to get better results. Participants will come away with an understanding of how online project management tools can positively impact their business.
Sean Crafts, Co-founder, Mavenlink
Sean Crafts co-founded Mavenlink, the premier cloud-based workplace for service providers, managing all aspects of customer relationships (sales, marketing and support) since its inception. Prior to Mavenlink, Crafts created a series of successful start-up companies. He has held a wide range of positions in corporate development, marketing, operations, legal, and sales while making significant contributions to resource management and strategic planning. Most recently at InQuira, a knowledge management software startup, Crafts joined as the 15th employee and helped grow the company to more than 150 employees and an eventual sale to Oracle for over $200 million.
Alex Barnett, Group Manager of Developer Relations, Intuit
Alex Barnett has over 15 years of experience working in the web business. Today, he leads the developer relations team at Intuit and is responsible for developer engagement for the Intuit Partner Platform. Prior to joining Intuit, Barnett served as Vice President of the Developer Community for Bungee Labs. Before Bungee Labs, he spent five years at Microsoft Corporation as Community Program Manager for the Data Programmability team.
Data is the enterprise’s most critial asset. That data takes the form of websites, databases, customer information, patient records, credit card payments, and much more. Without the integrity of that data, which has grown to immense proportions coursing through ever more sophisticated networks and applications, today’s world would literally come unplugged. Learn how to optimize the fundamental elements in protecting hosted data: speed, strength, power, security, trust, control, and choices.
Albert Ahdoot, Director of Business Development, Colocation America
Albert Ahdoot oversees all sales efforts for Colocation America and drives scalability and efficiency throughout the operation. As a business manager and consultant, Ahdoot has over 10 years of experience in the tech industry. His thorough understanding of data center technology and efficiency enables him to anticipate clients’ needs and position Colocation America appropriately in the marketplace. Establishing himself as a successful entrepreneur, Ahdoot founded an Internet marketing company called Mushoo Inc. in 2000. He simultaneously became a shareholder of UnitedLayer where he exceeded sales and marketing goals through his business development efforts.
YouTube is one of the world’s most effective mediums for effectively communicating with multiple and diverse audiences including clients, leadership teams, third-party affiliates, and consumers in different demographic groups. The fundamentals are straightforward: film original and compelling content, then post strategically on relevant blog platforms and social media sites. The benefits can be significant and include precise audience targeting and tracking, cost effectiveness, increased engagement, wide and diverse reach, personalized messaging, and agility to adapt on the fly.
Mark Stark, CEO, Americana Group
Mark Stark is the CEO and owner/broker of the most productive residential real estate company in Nevada. In 2011, he acquired Prudential Arizona Properties, a franchise operating in Phoenix, Scottsdale, and surrounding cities. The combined companies sold over 12,000 homes and had $2.1 billion in sales that year. The firms have approximately 2,000 sales executives and 90 employees in 20 offices throughout Nevada and Arizona. Mark began selling real estate in 1985 while a student at UNLV. Five years later, he entered the management ranks of Prudential Americana Group and, after running his own office for several years, became a partner and CEO in 1997. In October of 2004, he completed an acquisition of the remaining stock in the company and became its sole owner.