Presenters

Marketing has long been a misunderstood profession – “It’s all smoke and mirrors. You can’t prove it works. The marketing department is a cost center, not a revenue driver.” The myths have always been there. But the digital era has brought new opportunity for marketers in the form of new ways to reach customers, measure our work, and prove marketing’s value. It’s also brought a new generation of misconceptions – “Social media is just fad. You can’t build brands online. Digital marketing is too complex.” As a company whose mission is to help customers create and measure great content, and one that spends nearly three of every four of its own marketing dollars on digital, Adobe knows firsthand the challenges, stigmas, and payoffs of digital marketing. We will share an honest look at the challenges and triumphs of leading a “digital first” marketing organization including how to balance traditional activities with digital marketing, the growing role of social media to communicate and drive demand, and examples of how to take advantage of data (the digital marketer’s new secret weapon). And, along the way, we’ll put to rest some of marketing’s biggest myths.

Prior to joining Adobe, Lewnes served as Vice President of Sales and Marketing at Intel Corporation where she helped build global demand for the Intel brand from consumers, business professionals, and key computer channels.

She managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including the launches of the Pentium® and Centrino® processor brands. In 2000 Lewnes was elected to the American Advertising Federation’s Hall of Achievement and In 2010 was honored with a Changing The Game Award by the Advertising Women of New York. She serves on the boards of the Advertising Council and the Adobe Foundation.

With 96% of the online population using social media sites, it is imperative that brands better understand the different mindsets of users of social and professional networks to make their marketing investments count. Different motivators drive social media engagement. Consumers go to social sites to passively spend time and use professional networks to invest time. It is easy to assume personal passions are amplified mostly on social, but surprisingly powerful emotions are triggered when on professional networks. Professional networking is uniquely aligned with opportunity, self-improvement and success, and it is rooted in emotions of happiness and fulfillment. From consumption and sharing habits, to the rate of engagement with brands, this talk will highlight key points from LinkedIn’s definitive study on the subject and give marketers the tools needed to understand the importance of context when building long-lasting relationships.

Prior to his tenure at LinkedIn, Lister worked as Country Manager at Google Canada where he was responsible for creating and executing the business strategy for the region. He has also held several executive positions including Senior Vice President of Operations at AOL Europe, where he was responsible for leading a team of 100 people across four countries and building AOL’s publishing business in those regions. He was also General Manager and Senior Vice President of AOL Canada, where he oversaw strategic direction and management of the company.

Social media presents tremendous benefits for companies to reach and engage customers, business partners, and communities. At the same time, companies are facing new and increasing amounts of risk associated with these practices. These risks, if not managed appropriately, can negate the benefits of social media. We will provide perspectives on best practice governance and policies that are crucial to help companies manage risks and realize the full potential of social media

Her responsibilities have included multi-channel customer experience strategy, customer acquisition and monetization, mobile and social media channel management, media optimization through independent benchmarking, digital media optimization, strategic customer segmentation, and SEO and SEM scorecarding to maximize return on search investment. She is co-author of “The Social Media Management Handbook.”

With the focus on digital marketing analytics in recent years, we all have more data than we can manage and consume. In fact, we have too much disparate data and too many tools, offering limited integration, which has hampered CMOs’ effectiveness in driving innovative and successful customer engagement and retention efforts. As a result, marketing efforts often appear frenzied and fragmented. We are at a turning point to shift from looking backward at past activities and begin looking forward, toward new approaches to harnessing data and technology for predicting outbound customer engagement opportunities and targeting marketing efforts to the individual. The evolution of cloud platforms, tools, and technologies offers new integration options to enable the next generation of predictive customer engagement, individually tailored marketing, and proactive loyalty solutions to capitalize on buying habits and personal preferences. The bottom line could be the holy grail of the synergy between marketing, customers, sales, and service.

Prior to joining Microsoft, he served as Vice President of Corporate Development and Acting General Counsel of Gomez, Inc. (acquired by Compuware, Inc. in 2009), where he executed strategies to expand its solution suite to improve design, deployment, and monitoring of digital marketing experiences. He worked closely with the CTO and CMO to manage the Gomez Executive Strategy Board of digital marketing executives from the largest banking, consumer products, hospitality, retail, technology and travel firms. Earlier in his career Maiocco was CEO of Klir Technologies, a SaaS IT management company (acquired by Gomez in 2007), and worked as a business attorney counseling companies on venture capital financings, mergers and acquisitions, and intellectual property. He has spoken at numerous events pertaining to the transformational impacts of online business, including those sponsored by Dow Jones, Network World, Pacific Crest Securities, SiiA, and SaaSCon.

New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. Learn how leading brands are using Oracle’s marketing solutions to harness big data and better understand their customers, extend their marketing reach into social and mobile channels, and retain their high value customers through more rewarding customer experiences.

She is currently working on delivering an integrated solution to drive better cross-channel customer experiences. During her tenure at Oracle, she has doubled the marketing and loyalty product line and executed on several strategic acquisitions in the marketing space including Market2Lead in May 2010 and ATG Commerce in February 2011.

Hear how Ireland has become a powerhouse for Internet companies and built a leadership position as a significant technology hub. The Dublin area is now the “silicon valley” of Europe, with a very a positive impact on jobs. Examples include Google’s 3,000-employee base in Dublin as well as Twitter and other major companies with major installations in that capital city.

Prior to coming to the United States, he oversaw developments in Dublin, Cork, and Limerick in Ireland as well as UK developments in Manchester, Bristol, and London. The company developed over one million square feet of retail. Finbar has served on many charitable and philanthropic boards and was named Irish Man of the Year in 1993.

This session will address trends in advertising toward native placement and content marketing, including how those strategies will grow to be a major driver of digital advertising.

Clients have included companies like Pioneer Electronics, Chrysler, Toyota/Scion, Nitto Tire, Dreamworks and more. Cie Studios encompasses two venture-backed spin-offs: Cie Games, a social gaming company; and PostRelease, an innovative ad platform and new ad unit designed to influence discussions on online forums. The firm is also developing custom business applications for multiple platforms, including the web, Android, iPhone and other mobile devices such as the iPad. An example is a social channel management tool for companies with dealer networks.

The concept this session is turning monkeys into gorillas in the sense that smaller businesses don’t have the budgets to compete with the big guys. The session will cover tricks and tips using SEO and social media tactics to give smaller businesses (the monkeys) the ability to not only compete with the big guys but also look like they are in fact a big guy, including a four-step business life cycle.

He continues to study the ever-changing marketing environment of search engine optimization in order to keep up on the most advanced strategies. He has generated fantastic results for LA Dezign’s clients and their rankings on popular search engines like Google, Yahoo, and Bing.

With expansive amounts of data available to marketers today, there is a unique understanding of “the digital self” which begins to emerge. This digital self, which individuals are readily expressing with family, friends, and businesses, enable marketers to better understand consumer wants, needs, and desires like never before to create highly personalized experiences, deliver uniquely targeted advertising, and gain a deeper understanding through analytics and data. This keynote-style session will touch on the dynamics that are driving digital marketing today and provide a direct look at what businesses might (or should) look like tomorrow.

His responsibilities span go-to-market strategy, messaging and positioning, pricing and packaging, sales enablement, competitive intelligence and product evangelism. Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. Langie is Director Emeritus of the Web Analytics Association and a recognized thought leader in the online analytics and digital marketing industry. He is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile and online video.

“Big Data” often means Big Opportunity but for the everyday Marketing Professional that doesn’t have unlimited time, resources and budget, Big Data may bring Big Problems. According to IBM, “every day we create 2.5 quintillion bytes of data – so much so that 90% of all data available in the world today was created in the last 24 months”? Leveraging “Big Data” is captivating the Marketing world and attracting significant company investment and resources. “Big Data” to the Marketer can mean the massive databases of your company’s Facebook Friends, Twitter Followers, LinkedIn Group Members, Trade Show Attendees, Customers, Prospects, Subscribers and on and on. But how do you normalize this? How do you segment them? How do you message to them? What insights are gained and what decisions should be made? This webinar will break down “Big Data” into useful concepts and real world solutions that can demystify this intimidating topic and provide you every day solutions to improve your bottom line.

Hundreds of civil cases involving social media, spanning areas of law including employment, intellectual property, breach of contract, civil rights and even tax, have revealed significant risk to business enterprises from the use of social media. A key element of a social media risk mitigation program is corporate policy. This discussion will identify and explore social media liability risk to the business enterprise and provide different approaches and solutions to developing and documenting corporate policy to address that risk.

He is co-author of the annually updated treatise Electronic Discovery: Law and Practice and the ESI Handbook: Sources, Technology and Process as well as primary author of the New York State Bar Association’s Best Practices in eDiscovery in New York State and Federal Courts, plus many articles in national legal and technology publications. Cohen is also on the law school faculties at Fordham, Pace, and Georgetown.

The digital media revolution has totally transformed the way brands acquire, grow, and retain customers. In the “Age of the Individual,” all marketing is becoming direct marketing and serving has become the new selling. To effectively engage and serve today’s hyper-connected consumers, smart marketers are replacing the one-size-fits-all marketing communication strategies of the past with well-integrated, cross-channel customer engagement strategies anchored by permission-based email, mobile messaging, social media, and websites. This presentation will cover: the “4 Cornerstones” of a smart and effective digital marketing strategy; why permission-based email has emerged as the most important channel for driving online purchase; how to use social media and search engine marketing to drive website traffic and generate quality leads; when and how to use mobile messaging; best-in-class examples of companies using digital media to attract new customers, drive sales, and create brand advocates.

He is one of the most highly-rated speakers in the country with a focus practical insights and effective tactics for customer engagement, and featuring best-in-class examples from BtoB and BtoC companies that are doing it right. Joel is a member of several professional organizations including the Direct Marketing Association and the Business Marketing Association, and has been recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.

Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Jason will explain why messages from even the biggest brands can land in spam folders or even go missing. He will also review how message subject lines, content, and Internet service providers (ISPs) can impact your email deliverability. Listen and learn to avoid being blacklisted.

He has transformed Infogroup Deliverability into an industry leading solution and has designed successful technical and business strategies for large Fortune 500 companies including HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines. Warnock is a recognized industry leader in competitive marketing intelligence through his work in co-founding Market Intelligence (formally TheMarketingNetwork.com). Market Intelligence is a revolutionary new platform that enables marketers to instantly track all digital deployments of their competitors across email, Facebook, Twitter, Youtube, and SMS in near real-time.

Dive head first into the controversy we have all been challenged with: How do you take your content from being king in traditional methods and turn it into King Kong. Hear the latest statistics, trends, and secrets for crushing your competition and driving profits. You will walk out of the room smarter, stronger, and ready to take on the world. And there’s more. This session will also include a guest appearance by a Millenial entrepreneur. He will speak to the underlying power of the Millenials in the mobile commerce arena, as well as highlight what to address with the interests of the up and coming Generation X.

She is widely cited for her ability to predict trends and drive success as innovations arise. Her background also includes roles as founder of the Email Experience Council, an OgilvyOne veteran, and an accomplished author and contributor for many books including “The World’s Foremost Authorities on Marketing,” “iDirect” and “Email Marketing an Hour a Day.”

We all know that mobile is huge and the “next big thing.” The question is, what does it mean for your business? What should you be doing now and in the future to prepare your brand? What are you missing out on by not being on mobile? What unique opportunities does mobile afford? You’ll get answers to all these questions and more through a combination of stats, case studies (including Cirque du Soleil), and experience running the world’s largest mobile app platform.

Then, in 2009, he founded Mobile Roadie, a platform that allows anyone to quickly, easily, and inexpensively build and manage an iPhone app. Schneider has served on the board of the Young Entrepreneurs Organization, as an advisor to the Southern California Entrepreneurship Academy, and as a frequent guest speaker at the University of Southern California. In 2004, he received the Los Angeles County SBA Young Entrepreneur of the Year award. The following year, he was voted one of the “Best Entrepreneurs under 25″ by BusinessWeek and syndicated to the front page of Yahoo! Finance. In 2008, he was noted one of the “Top 20 in their 20’s” by the Los Angeles Business Journal.

Fresh and engaging content is a cornerstone of SEO, but consistently producing this content is a major challenge, even for the largest organizations. As evidence, consider that 80% of corporate blogs have five or fewer posts (IBM research). This session will cover how content and social media affect search engine rankings. The session will then address best practices on how your organization can build and execute a sustainable content marketing strategy that boosts your search rankings and website traffic.

We’ll take an in depth look at the AdWords Quality Score which determines both your ad rank and the amount you pay for AdWords ads. What you’ll learn in this session from someone who helped build the Quality Score algorithm will save you money on your SEM campaigns.

Vallaeys joined Google after running campaigns on Goto.com out of his dorm room at Stanford and building a million-dollar marketing business. He receive top awards at Google for his key role in creating the first version of the AdWords Editor and growing the AdWords API into one of the most robust tools for large advertisers. He was also one of the longest-standing members of the team that developed the Quality Score mechanism. His insights into ad quality have been shared at industry events and used in the leading book on Quality Score.
Vallaeys has spoken at numerous search marketing conferences in the United States and abroad and has appeared on NPR, ABC News, PBS, Fortune Small Business and many other news outlets.

Search and social are on a collision course. Google, Bing, Baidu, Sina and traditional search engines all over the world are adding social components just as Facebook, Twitter, Google+ and other popular social tools are seeding their content into search and giving capabilities of search within their applications. Marketing and communications professionals around the world want to take advantage of the trends, but many are stuck within organizations where the search teams and social teams, let alone the marketing and public relations teams, rarely talk or are on the same page. Audiences want good content that fits both the form and shape they are looking for, so it needs to work together – just like the Wonder Twins taught us as kids. Integrating search and social together can have extraordinary results raising visibility and engagement of your brand, product or message with your intended audience.

He has immersed himself in the technology industry in and around the Washington, D.C., area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. He has been a featured speaker and moderator at events across the country and is a featured contributor to several blogs, podcasts and newsletters. Prior to joining PR Newswire, Pranikoff worked for MacNeil/Lehrer Productions, which produces the NewsHour with Jim Lehrer. He also maintains a blog linking to sites and conversations on the intersection of technology and public relations.

He has 25 years of experience in developing strategic business plans, opening new markets, and directing high-performing international sales and marketing teams for a variety of technology, consulting, and communications organizations. Seiler has led transformation efforts resulting in double-digit revenue and profit growth. He has re-engineered sales processes, optimized marketing and sales funnels, and introduced management discipline through sales methodology solutions. Prior to joining PR Newswire, Seiler held leadership roles at SPSS, Inc., Oracle/Hyperion and Teradata.

Social media is an increasingly important channel for companies to leverage to reach, engage, and interact with customers and prospects. Getting social right remains a vital component in effective marketing strategies and tactics. Michael will discuss how companies effectively integrate social into cross-channel activities. He will present some examples of some of the best cross-channel customer experiences and how to personalize those experiences in a social context.

His expertise includes both business-to-consumer and business-to-business environments globally across Asia, Europe, the Americas, and Australia. Miscisin’s most recent clients include a major global publisher, a U.S. and an Indian mobile carrier, a global software company, a major entertainment studio, a health payer, and an Internet security company.

Through knowledge of ever-evolving trends and access to the most popular brands, Tilly’s has become a leading specialty retailer in action sports selling clothing, shoes, and accessories. Since opening their first store in Southern California in 1982, they have grown to over 150 stores in over 20 states. Tilly’s offers one of the largest assortments of brands and merchandise from the top players in the surf, skate, motocross and lifestyle apparel industries available both in stores and online. Their selection and the look and feel of their stores are distinct and create a shopping experience that is unique, creative and fun.

Prior to 1998, DeMerit was employed by Ticketmaster where he managed corporate technology. He has over 20 years of experience in the management of information systems, including 14 years of retail experience encompassing supply chain, technology and e-commerce.

Connolly will discuss how interactive digital environments can span from simple webcasts to digital trade shows to hybrid events to topical community environments enabling daily engagement with an audience. Connolly will provide an overview of the various interactive digital environment options available, key criteria for assessing a business’ needs as well as the metrics event producers can expect. In addition, she will present case studies to demonstrate real world uses of these environments.

She is an expert in blending the right products and services to suit the unique needs of each client. Prior, Connolly held both sales and management positions with Internet Week, InformationWeek, and Network Computing. Connolly earned a Bachelor of Arts in Business Administration with an emphasis in International Marketing from California State University at Fullerton and received a certificate from the Leading and Managing People Program from Columbia University’s Graduate School of Business.

Cirque du Soleil is one of the most recognized companies in live entertainment. There are 21 total productions currently throughout the world (seven of them permanently housed in Las Vegas) and a 3D movie coming this holiday season. With fans coming from all around the world, the most efficient and effective way of developing a relationship with them is through the Internet. From researching about a Cirque show to tweeting during intermission to posting pictures in front of a big top, you’ll discover the secrets behind Cirque du Soleil’s strategy for engaging its fans using the full spectrum of digital media. We’ll cover the complete process from targeting and segmentation to conversion, across multiple touchpoints.

He has worked on a number of award-winning productions including The Phantom of the Opera, Show Boat, Sunset Boulevard, Joseph and the Amazing Technicolor Dreamcoat, Ragtime, Disney’s The Lion King, Wicked, Les Misérables, and Spamalot. Before joining Cirque du Soleil, Fiksenbaum was Vice President of Theatrical Presentations for the Kimmel Center in Philadelphia, where he developed the Center’s inaugural theatrical season and oversaw some 50 productions during his tenure. He has also worked as a business consultant with companies including Feld Entertainment, Dupont, the Kodak Theatre, and Theatre Dreams as well as for the Olympics in Sydney and Salt Lake City.

Prior to working for Cirque du Soleil, Levey was Director of Relationship Marketing for PURE Management Group and Angel Management Group, where he was responsible for creating and developing the social assets of one of the largest nightlife and hospitality groups in Las Vegas. His responsibilities included developing online promotions, acting as an online concierge, and resolving guest issues all in real time through social media.

Nobody excels at multi-tasking like a marketer. On an average day, marketing professionals juggle a variety of projects, contractors, clients, and files. With such a complicated set of to-dos, it is becoming increasingly difficult to stay on top of workflows and client communications. As a result, many marketing companies are looking for ways to streamline project delivery using collaborative applications. This discussion will address ways that marketing firms can centralize their project management platforms to get better results. Participants will come away with an understanding of how online project management tools can positively impact their business.

Data is the enterprise’s most critial asset. That data takes the form of websites, databases, customer information, patient records, credit card payments, and much more. Without the integrity of that data, which has grown to immense proportions coursing through ever more sophisticated networks and applications, today’s world would literally come unplugged. Learn how to optimize the fundamental elements in protecting hosted data: speed, strength, power, security, trust, control, and choices.

YouTube is one of the world’s most effective mediums for effectively communicating with multiple and diverse audiences including clients, leadership teams, third-party affiliates, and consumers in different demographic groups. The fundamentals are straightforward: film original and compelling content, then post strategically on relevant blog platforms and social media sites. The benefits can be significant and include precise audience targeting and tracking, cost effectiveness, increased engagement, wide and diverse reach, personalized messaging, and agility to adapt on the fly.