Intellectual Property

The Internet brings information to us every day in a way that has transformed how we communicate with each other, express our opinions, make purchases and much more. However, businesses and consumers often are apprehensive about issues of confidentiality and privacy. It is important to understand that everyone is entitled to their preferred level of privacy and security. How corporate and personal information is handled and shared has become key when engaging in effective Internet marketing.

The challenge is to find the optimum balance of the needs of commerce and communication while protecting sensitive personal and business information. This complex issue involves a cross-section of society from technology developers and corporations to government regulators and families.

Perry J. Viscounty is a partner of Latham & Watkins and chair of the firm’s global Intellectual Property Litigation Practice. He is the former chair of the Litigation Department in Orange County and the former chair of the firm’s global Marketing Strategy Committee. Mr. Viscounty was recognized as a leading intellectual property litigation attorney in the 2006, 2008, 2009 and 2010 Chambers US legal guides. In his practice, Mr. Viscounty handles intellectual property litigation with an emphasis on patent, trademark, copyright, trade secrets and licensing disputes. In addition, Mr. Viscounty advises clients on intellectual property and Internet related issues as well as domestic and international trademark prosecution.

ARTICLES BY PERRY VISCOUNTY

At IMA, our thought leaders in various industries help keep our members informed on these vital issues, including online fraud, consumer information, data protection, identity management, identity theft, legal and legislative issues, and privacy.

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