The Hidden Metrics of Email Deliverability

By Allison Winkle, Return Path

As email marketing continues to grow and evolve, mailbox providers have enhanced their acceptance criteria, relying on engagement-based metrics to identify which senders should be sent to the inbox, and which should be filtered to the spam folder. However, these engagement-based metrics are measured on the mailbox provider side and hidden from most marketers. In this ebook, we uncover these “hidden” metrics, including: a detailed overview of the hidden metrics and how they are calculated, the effects each metric has on your email program, industry specific rates by quarter for each metric, and year over year comparison for each industry in each metric.

Click here and download the ebook to see how your program compares!

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