021: “Modern Marketer” and “Customer-Centric” Defined by Microsoft CMO-Lead Jeff Marcoux

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Guest

jeffJeff Marcoux (@jeffmarcoux) is the CMO-Lead at Microsoft, the Chairman of the Northwest IMA out of Seattle, and a Marketing Professor at UC Irvine’s Extension Program. At Microsoft, he drives cross product and team collaboration, supports product releases, brings new products to market, develops innovative content strategies and channels, and more. 

 

Company

Microsoft (@Microsoft) is a multinational technology company founded by Bill Gates and Paul Allen in 1975 with headquarters in Redmond, Washington that employees over 128,000 and was named as the 4th most valuable brand in the world in 2014. It develops, manufactures, licenses, sells, and supports for its computer software, consumer electronics, and personal computers. 

Quotes

“The customer today is well over halfway through the buying cycle before they ever engage with sales in any capacity.” — Jeff Marcoux

“It’s no longer digital marketing, it’s marketing in the digital age.” — Jeff Marcoux

 Story

In this episode Dominick welcomes in the new year (2015) and talks with Jeff Marcoux a second time. They discuss modern marketing and how the industry is becoming more comprehensive. The rise of the empowered digital customer means that customers are well over halfway through their purchase decision before engaging with you. Every touch point with your customer is a selling opportunity. How are leveraging them in moments that matter?

 Show Links & Social

Jeff Marcoux: [social_link type=”linkedin” url=”https://www.linkedin.com/in/jeffmarcoux” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/jeffmarcoux” target=”on” ][/social_link]

Microsoft:[social_link type=”linkedin” url=”https://www.linkedin.com/company/microsoft” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/microsoft” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/domsir411″ target=”on” ][/social_link] dsirianni@imanetwork.org

Interviews Mentioned:

Episode 002: Rob Salkowitz: First introduced to concept of “Modern Marketing” where Dominick and Rob talked about some research his firm had just completed in partnership with Microsoft. They analyzed and laid out their findings in series of incredible whitepapers you can find here: (http://mediaplant.net/report).

Episode 015: Darian Shirazi

Episode 018: Brian Wong

Episode 027: Jeff Marcoux

Washington Post article by Sarah Halzack: How Timberland Used Customer Data to Reboot Its Brand

 Coming up!

– Our IMA Leader show has a backlog of some pretty incredible guests.

– We continue to innovate and increase our level of exposure and activity on social media and are implementing some great new tools like Meet Edgar and Infusionsoft to help us better interact with our listeners and members.

– If you need guidance on these or other marketing or automation tools, drop a note to podcast@imanetwork.org and we’ll have an expert help you out.

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