035: Entertainment Marketing with Sr. VP NBC Entertainment, Claudio Ludovisi

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Guest

claudio-ludovisiClaudio Ludovisi is the Senior Vice President of Operational Strategy for Marketing and Digital at NBC Entertainment. With over 20 years experience in entertainment and marketing, he has his thumb on the pulse of modern marketing both from an entertainment perspective and general thought leadership perspective. He earned an MBA at Kellogg in Marketing and Strategy and has international and cross-cultural experience both personally and professionally. In the last few years he has focused on merging traditional and digital marketing channels to launch shows in a more modern way. He will be a main stage speaker at IMPACT15 in Las Vegas this September and CMO 100 Conference in New York this August.

Company

NBC Entertainment is the arm of NBC that develops, schedules, and promotes the network’s daytime, primetime, late-night shows. Some of NBC’s top programming includes Days of Our Lives, The Blacklist, Law & Order: Special Victims Unit, Chicago Fire, Chicago P.D., Undateable, The Voice, American Ninja Warrior, Celebrity Apprentice, The Biggest Loser, America’s Got Talent, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, and Saturday Night Live. NBC has earned more Emmy Awards than any network in television history.

Quote

“There are so many choices for what you can do to entertain yourself that you’re not going to watch a bad show….that’s the bar we hold up to ourselves to make a good show.” – Claudio Ludovisi

Story

We spend a lot of time on IMA Leader talking about modern marketing but television remains a dominant force for brands wanting to be relevant to a national audience. The unique thing about TV is it both transcends and capitalizes on internet marketing techniques. This episode lets us get to know guest Claudio Ludovisi and his insights into NBC TV production. Pulling from his experience leading initiatives across all aspects of entertainment marketing for primetime shows, how we can apply lessons to our marketing strategies and practices?

Show Links & Social

Claudio Ludovisi: [social_link type=”linkedin” url=”https://www.linkedin.com/in/claudioprofile” target=”on” ][/social_link] Email: intentionpower@sbcglobal.net

NBC: [social_link type=”linkedin” url=”https://www.linkedin.com/company/1828?trk=tyah&trkInfo=clickedVertical%3Acompany%2Cidx%3A2-1-4%2CtarId%3A1436196526056%2Ctas%3Anbc” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.nbcuniversal.com/business/nbc-entertainment” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/domsir411″ target=”on” ][/social_link] Email: dsirianni@imanetwork.org

Episode Mentions

Episode 029 with Alexander Gray: listen more about the IMPACT conference and how it can benefit your business

All podcasts:  iTunes   Stitcher

Impact 15: Annual conference held in September 23rd-25th at the beautiful Aria Resort in Las Vegas – join us! impact15.org. It’s coming up  — and sold out last year — so get your tickets now![:]

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