039: Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters

nick-bellGuest:

Nick Bell (@nbell94102) is a results-driven Hightech Marketing Executive with proven track record developing award-winning marketing programs and brand strategies. With broad-based experience with both agency and corporate environments, he joined Oracle 3 years ago when it formed the Oracle Marketing Cloud (@OracleMktgCloud). His southern roots and Journalism background help his marketing career today.

Company:

Oracle (@oracle) is the second largest software maker in the world after Microsoft. It leverages innovation to enable its 400,000+ customers in over 145 countries to deliver the best experience to their own customers by simplifying IT. Last year, Forbes listed Oracle’s brand as more valuable than AT&T, Walmart, Verizon, and Budweiser. With 38.3 billion dollars in brand revenue, Oracle sells more than Ralph Lauren, Visa, EBay, Gucci, and Rolex combined. Oracle is also one of the major sponsors of the IMA.

Quote:

“The pure marketer frankly didn’t come from a data, IT, or really even an analytical background and that’s something you have to be able to do today or you won’t make it in marketing.” – Nick Bell

Story:

We continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. In Part A – this episode – we’ll get to know Nick, his background, and some behind the scenes at Oracle Marketing Cloud. In Part B – episode 40 – Nick will be taking over the microphone. He’s got a great presentation he calls “For Love or Money” that’s all about how marketing professionals really have two masters.

Show Links & Social:

Nick Bell: [social_link type=”linkedin” url=”https://www.linkedin.com/in/nickbelleloqua” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/nbell94102” target=”on” ][/social_link] nick.bell@oracle.com

Oracle Marketing Cloud: [social_link type=”linkedin” url=”https://www.linkedin.com/company/oracle-marketing-cloud” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/OracleMktgCloud” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@imanetwork.org

Interview Mentions:

Episode 022: Andrea Ward, V.P. of Marketing, Oracle Marketing Cloud

Episode 028: Steve Olenski, Senior Content Strategist, Oracle Marketing Cloud

Episode 037: Chris Moody, Director of Marketing for Content and Social, Oracle Marketing Cloud

– Thanks to those who sent in questions for this interview! Keep them coming for guests: podcast@imanetwork.org

– Welcome to Hall Delano Roosevelt II who joined the team here at IMA to help with strategic relationships, branding, campaign strategies, and industry relationships.

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