050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough

steven-cGuest:

Steven Clough (@steven_thomas) combined his degrees in business and psychology to form AVO. A behavioral economist, Steven is committed to pulling on knowledge from psychology and data as leverage to do better in marketing and business.

 

Company:

AVO is a leading consulting agency specializing in brand and product solutions for Fortune 1000 size companies like Microsoft, Cascade Designs, Philips, ThermoFisher, and others. Based in Seattle, AVO delivers on strategy, marketing, media, technology, and analytics.

Quote:

“This industry is based on a lot of bad rules. …In the marketing world these rules tend to get perpetuated.” – Steven Clough

Story:

Dominick sits down with guest Steven Clough to talk a mix of psychology, economics, and modern marketing. Not just a run of the mill marketing agency, Steven’s company AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.

Show Links & Social:

Steven Clough:[social_link type=”linkedin” url=”https://www.linkedin.com/in/cloughs” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/steven_thomas” target=”on” ][/social_link]

AVO: [social_link type=”wordpress” url=”http://amorvinc.it/” target=”on” ][/social_link] [social_link type=”linkedin” url=”https://www.linkedin.com/company/fireign-united-llc?trk=top_nav_home” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@imanetwork.org

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