067 – Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

Guest:

christoph-trappeChristoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.

 

 

Quote:

“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” – Christoph Trappe

In this Conversation We Cover:

–  How authentic stories can be used to create long-term successes.

–  The #1 mistake companies are making on social media.

–  The technology and services he used to get his book out into the world.

–  How he repurposed his blog posts to get his book written.

Story:

In this conversation Christoph and Dominick discuss his new book titled Get Real: Sharing Authentic Stories for Long-Term Success, why he wrote it, the many frustrations of writing, and the innovative process he is using to write his second book. Christoph then shares his observations on the state of social media and the mistakes that most companies are making with their strategy. Finally, he dives into the world of self-publishing and reveals the exact tools and technologies he used to get his book published and listed on Amazon.

Episode Links:

Buy the Book: http://www.amazon.com/Get-Real-Sharing-Authentic-Long-Term/dp/1519101457/

Read the Blog: http://authenticstorytelling.net/

Show Links & Social:

Christoph Trappe: [social_link type=”linkedin” url=”https://www.linkedin.com/in/christophtrappe“][/social_link][social_link type=”twitter” url=”https://twitter.com/ctrappe” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@ima.world

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