081 – Business Innovation & Entrepreneurship featuring Egil Moller Nielson pt 2

Guest:

Egil Moller Nielsen (@EgilMNielsen) is the Senior Vice President at SmartCentres and brings years of global experience in senior executive roles for most admired brands like LEGO Group, Bodum Coffee & Tea, ECCO Shoes, Mattel, DHL and latest at SmartCentres.

Company:

SmartCentres is Canada’s largest developer and operator of unenclosed shopping centres.  Their 200+ locations across Canada offer some of the best commercial retail space in the country bringing shoppers the perfect combination of convenience, value and the most popular retail concepts.

Quote:

“If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” – Egil Moller Nielsen

In This Episode:

  • How Penguin Pick-Up was created to solve the logistical problems around online ordering.
  • How Egil created Penguin Fresh and disrupted the traditional grocery experience.
  • Why it’s important to understand what’s going on in the marketplace.
  • The most important questions you need to ask before moving forward on an idea.
  • How optimizing for convenience improved Penguin Pick-Up’s stickiness.

Resources:

http://bit.ly/imaleadervideo

Show Links & Social:

Egil Nielson [social_link type=”linkedin” url=”https://www.linkedin.com/in/egilmollernielsen”][/social_link][social_link type=”twitter” url=”https://twitter.com/EgilMNielsen” target=”on” ][/social_link]

SmartCentres [social_link type=”linkedin” url=”https://www.linkedin.com/company/38149″ target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.smartcentres.com/” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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