084 – Deriving Value from Instagram with Curalate and Christoph Trappe

Job Notification:
Digital Marketing Director – The La Jolla Group

Company:
Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands.
Christoph Trappe is the author of Get Real: Sharing Authentic Stories for Long-Term Success and the founder of AuthenticStorytelling.net

Quote:
“Use Instagram the way your fans would use Instagram.” – Mattie Ettenheim

In This Episode:

  • How to convert digital imagery into real value and dollars.
  • Why your landing pages need to be optimized for mobile when marketing on instagram.
  • Why getting on Instagram today will benefit you in the long term.
  • Why visual marketing is about two way interactions.
  • Why you need to make your images work as hard as they can for you.

Show Links & Social:

Curalate [social_link type=”linkedin” url=”https://www.linkedin.com/company/curalate” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.curalate.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/Curalate” target=”on” ][/social_link]

Christoph Trappe [social_link type=”linkedin” url=”https://www.linkedin.com/in/christophtrappe” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://authenticstorytelling.net/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/CTrappe” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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