087 – The Art and Science of Conversion Optimization with Justin Christianson

Guest:
Justin Christianson is a 13 year digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing.

Guest Company:
Increasing your online sales isn’t a matter of closing your eyes, throwing a dart, and hoping you hit the bullseye. There’s a proven, methodical, and scientific process for creating an online sales engine that predictably and continually increases your profits, month after month, and year after year. Conversion Fanatics works directly with companies and brands to identify and create those systems.

Quote:
“We typically find that most companies are spread too thin.” – Justin Christianson

In This Episode:

  • How he created Conversion Fanatics
  • The major problem he sees companies facing with their conversion
  • Why getting more “eyeballs” isn’t necessarily the best option
  • How to sell a focus on “conversion” up the ladder
  • Why conversion rates aren’t always the important metric

Resources:
IMPACT16 [September 19th-20th]
Conversion Fanatics
Justin on Clyxo
Content Sweet Spot

Show Links & Social:

Justin Christianson [social_link type=”linkedin” url=”https://www.linkedin.com/in/justin-christianson-33b4836″ target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/justinllc” target=”on” ][/social_link]

Conversion Fanatics [social_link type=”linkedin” url=”https://www.linkedin.com/company/3789106?trk=prof-0-ovw-curr_pos” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://conversionfanatics.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/convfanatics” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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