005: Christoph Trappe: Content Marketing on a Shoestring

Video

[youtube youtubeurl=”gkX-ZOpYxpU” ][/youtube]

Guest

Christoph Trappe of the Internet Marketing AssociationChristoph Trappe (@CTrappe) is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applies his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Company

Christoph is a member of the International Executive Council of the Internet Marketing Association. Additionally, he blogs about storytelling at http://www.authenticstorytelling.net and about fitness at http://www.myfitnesstips.com. Christoph’s six year old daughter also blogs, with Christoph’s help, at http://kidsandtech.org.

Quote

“If you’re not a good writer, do a podcast. If you aren’t good with audio, work on Pinterest. If you aren’t good with images, Tweet and blog. There are tools for everyone to share quality content. Do what works for you.”

Statistic

Over half (51%) of Americans trust UGC more than on a company website content (16%) or news articles about the company (14%) when looking for information about a brand, product, or service. (Bazaarvoice, January 2012)

Story

Content is king. The trouble is, people know that’s true but don’t know how to capitalize on content to drive their business. Christoph Trappe has been educated in story telling. He’s spent years attracting followers with his content. He’s helped countless organizations use content to advance their brands. In this webinar, Christoph takes us through a process that starts with recognizing the stories all around us and then gives us tips to capture and share those stories in a way that will bring people to us.

Links

The PowerPoint Christoph presented can be found here.

Christoph’s blogs include:
The Authentic Storytelling Project
My Fitness Tips for You
Kids and Tech

Audio

 

Video

[youtube youtubeurl=”gkX-ZOpYxpU” ][/youtube]

 

Guest

Christoph Trappe of the Internet Marketing AssociationChristoph Trappe (@ctrappe) is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applies his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Company

Christoph is a member of the International Executive Council of the Internet Marketing Association. Additionally, he blogs about storytelling at http://www.authenticstorytelling.net and about fitness at http://www.myfitnesstips.com. Christoph’s six year old daughter also blogs, with Christoph’s help, at http://kidsandtech.org.

Quote

“If you’re not a good writer, do a podcast. If you aren’t good with audio, work on Pinterest. If you aren’t good with images, Tweet and blog. There are tools for everyone to share quality content. Do what works for you.”

Statistic

Over half (51%) of Americans trust UGC more than on a company website content (16%) or news articles about the company (14%) when looking for information about a brand, product, or service. (Bazaarvoice, January 2012)

Story

Content is king. The trouble is, people know that’s true but don’t know how to capitalize on content to drive their business. Christoph Trappe has been educated in story telling. He’s spent years attracting followers with his content. He’s helped countless organizations use content to advance their brands. In this webinar, Christoph takes us through a process that starts with recognizing the stories all around us and then gives us tips to capture and share those stories in a way that will bring people to us.

Links

The PowerPoint Christoph presented can be found here.

Christoph’s blogs include:
The Authentic Storytelling Project
My Fitness Tips for You
Kids and Tech

Audio

 

Video

[youtube youtubeurl=”gkX-ZOpYxpU” ][/youtube]

 

Guest

Christoph Trappe of the Internet Marketing AssociationChristoph Trappe (@ctrappe) is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applies his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Company

Christoph is a member of the International Executive Council of the Internet Marketing Association. Additionally, he blogs about storytelling at http://www.authenticstorytelling.net and about fitness at http://www.myfitnesstips.com. Christoph’s six year old daughter also blogs, with Christoph’s help, at http://kidsandtech.org.

Quote

“If you’re not a good writer, do a podcast. If you aren’t good with audio, work on Pinterest. If you aren’t good with images, Tweet and blog. There are tools for everyone to share quality content. Do what works for you.”

Statistic

Over half (51%) of Americans trust UGC more than on a company website content (16%) or news articles about the company (14%) when looking for information about a brand, product, or service. (Bazaarvoice, January 2012)

Story

Content is king. The trouble is, people know that’s true but don’t know how to capitalize on content to drive their business. Christoph Trappe has been educated in story telling. He’s spent years attracting followers with his content. He’s helped countless organizations use content to advance their brands. In this webinar, Christoph takes us through a process that starts with recognizing the stories all around us and then gives us tips to capture and share those stories in a way that will bring people to us.

Links

The PowerPoint Christoph presented can be found here.

Christoph’s blogs include:
The Authentic Storytelling Project
My Fitness Tips for You
Kids and Tech

Audio

 

Video

[youtube youtubeurl=”gkX-ZOpYxpU” ][/youtube]

 

Guest

Christoph Trappe of the Internet Marketing AssociationChristoph Trappe (@ctrappe) is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applies his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Company

Christoph is a member of the International Executive Council of the Internet Marketing Association. Additionally, he blogs about storytelling at http://www.authenticstorytelling.net and about fitness at http://www.myfitnesstips.com. Christoph’s six year old daughter also blogs, with Christoph’s help, at http://kidsandtech.org.

Quote

“If you’re not a good writer, do a podcast. If you aren’t good with audio, work on Pinterest. If you aren’t good with images, Tweet and blog. There are tools for everyone to share quality content. Do what works for you.”

Statistic

Over half (51%) of Americans trust UGC more than on a company website content (16%) or news articles about the company (14%) when looking for information about a brand, product, or service. (Bazaarvoice, January 2012)

Story

Content is king. The trouble is, people know that’s true but don’t know how to capitalize on content to drive their business. Christoph Trappe has been educated in story telling. He’s spent years attracting followers with his content. He’s helped countless organizations use content to advance their brands. In this webinar, Christoph takes us through a process that starts with recognizing the stories all around us and then gives us tips to capture and share those stories in a way that will bring people to us.

Links

The PowerPoint Christoph presented can be found here.

Christoph’s blogs include:
The Authentic Storytelling Project
My Fitness Tips for You
Kids and Tech

Audio

 

Video

[youtube youtubeurl=”gkX-ZOpYxpU” ][/youtube]

 

Guest

Christoph Trappe of the Internet Marketing AssociationChristoph Trappe (@ctrappe) is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applies his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Company

Christoph is a member of the International Executive Council of the Internet Marketing Association. Additionally, he blogs about storytelling at http://www.authenticstorytelling.net and about fitness at http://www.myfitnesstips.com. Christoph’s six year old daughter also blogs, with Christoph’s help, at http://kidsandtech.org.

Quote

“If you’re not a good writer, do a podcast. If you aren’t good with audio, work on Pinterest. If you aren’t good with images, Tweet and blog. There are tools for everyone to share quality content. Do what works for you.”

Statistic

Over half (51%) of Americans trust UGC more than on a company website content (16%) or news articles about the company (14%) when looking for information about a brand, product, or service. (Bazaarvoice, January 2012)

Story

Content is king. The trouble is, people know that’s true but don’t know how to capitalize on content to drive their business. Christoph Trappe has been educated in story telling. He’s spent years attracting followers with his content. He’s helped countless organizations use content to advance their brands. In this webinar, Christoph takes us through a process that starts with recognizing the stories all around us and then gives us tips to capture and share those stories in a way that will bring people to us.

Links

The PowerPoint Christoph presented can be found here.

Christoph’s blogs include:
The Authentic Storytelling Project
My Fitness Tips for You
Kids and Tech

Audio

 

Video

[youtube youtubeurl=”gkX-ZOpYxpU” ][/youtube]

 

Guest

Christoph Trappe of the Internet Marketing AssociationChristoph Trappe (@ctrappe) is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applies his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Company

Christoph is a member of the International Executive Council of the Internet Marketing Association. Additionally, he blogs about storytelling at http://www.authenticstorytelling.net and about fitness at http://www.myfitnesstips.com. Christoph’s six year old daughter also blogs, with Christoph’s help, at http://kidsandtech.org.

Quote

“If you’re not a good writer, do a podcast. If you aren’t good with audio, work on Pinterest. If you aren’t good with images, Tweet and blog. There are tools for everyone to share quality content. Do what works for you.”

Statistic

Over half (51%) of Americans trust UGC more than on a company website content (16%) or news articles about the company (14%) when looking for information about a brand, product, or service. (Bazaarvoice, January 2012)

Story

Content is king. The trouble is, people know that’s true but don’t know how to capitalize on content to drive their business. Christoph Trappe has been educated in story telling. He’s spent years attracting followers with his content. He’s helped countless organizations use content to advance their brands. In this webinar, Christoph takes us through a process that starts with recognizing the stories all around us and then gives us tips to capture and share those stories in a way that will bring people to us.

Links

The PowerPoint Christoph presented can be found here.

Christoph’s blogs include:
The Authentic Storytelling Project
My Fitness Tips for You
Kids and Tech

Audio

 

Video

[youtube youtubeurl=”gkX-ZOpYxpU” ][/youtube]

 

Guest

Christoph Trappe of the Internet Marketing AssociationChristoph Trappe (@ctrappe) is a master story teller. His background as a journalist gives him a robust foundation upon which to adapt storytelling techniques to modern marketing strategies. He has applies his storytelling skills to support marketing and community building efforts across industries like finance and healthcare in both non-profits and for-profit companies.

Company

Christoph is a member of the International Executive Council of the Internet Marketing Association. Additionally, he blogs about storytelling at http://www.authenticstorytelling.net and about fitness at http://www.myfitnesstips.com. Christoph’s six year old daughter also blogs, with Christoph’s help, at http://kidsandtech.org.

Quote

“If you’re not a good writer, do a podcast. If you aren’t good with audio, work on Pinterest. If you aren’t good with images, Tweet and blog. There are tools for everyone to share quality content. Do what works for you.”

Statistic

Over half (51%) of Americans trust UGC more than on a company website content (16%) or news articles about the company (14%) when looking for information about a brand, product, or service. (Bazaarvoice, January 2012)

Story

Content is king. The trouble is, people know that’s true but don’t know how to capitalize on content to drive their business. Christoph Trappe has been educated in story telling. He’s spent years attracting followers with his content. He’s helped countless organizations use content to advance their brands. In this webinar, Christoph takes us through a process that starts with recognizing the stories all around us and then gives us tips to capture and share those stories in a way that will bring people to us.

Links

The PowerPoint Christoph presented can be found here.

Christoph’s blogs include:
The Authentic Storytelling Project
My Fitness Tips for You
Kids and Tech

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