017: Darian Shirazi: The Quantified Marketer


Video

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Guest

Darian Shirazi | Founder & CEO | RadiusDarian Shirazi (@darian314) is today’s guest on IMA Leader. Go here to listen to our episode 015 that first introduced Darian to the IMA audience.

The founder and CEO of Radius, Inc., Darian was an intern at Facebook at the age of 17. Working at Facebook in the early stages, combined with an interested in both technology and sales, served as the perfect incubator and foundation for what would become Radius – a software company using the power of social media to provide clients insight into their customer data with crystal-ball like results.

Company

Radius (@radius) works with clients as elite as American Express and as local as the corner insurance agency to uncover customer secrets locked within their data. Radius clients are able to, within four hours of signing up, get information which gives them the greatest return on their investment. Their services allows companies to apply additional resources efficiently as more effort is given to leads with the greatest potential of converting.

Quote

“You should be able to see value in a marketing analysis company during the trial period of software. If you don’t see value, then, don’t invest.”

Statistic

Companies that aren’t using data effectively outnumber those that are by a margin of 2 to 1.

By 2015 there will be 400,000 data science jobs but only 140,000 professionals who are qualified to fill those jobs.

Story

“I know I’m wasting half of my marketing budget each month, I just don’t know which half.” ~ John Wannamaker

The sharp edge of this quote is finally starting to dull, as marketers are beginning to determine which campaigns are working, which aren’t and what changes need to be made to do more with those that are productive. Darian Shirazi is the founder and CEO of Radius – a company that empowers clients to use their existing customer data to impose sales. Darian offers advice on what steps companies can take to empower themselves to better use that client data already in existence. By better understanding that data, companies will be able to dramatically improve their allocation of resources on successful marketing campaigns and reduce that half of their marketing budget they are wasting. Consider the effects and impact of increasing your sales effectiveness and efficiency, with an unlimited marketing budget, where would you invest your funds and efforts? Radius assists companies with discovering this answer.

Links

Part 1 with Darian can be found at 015: Darian Shirazi: Driving Sales with Data Integration

The PowerPoint Darian presented can be found here.

Visit Radius for a free trial of their software at www.radius.com.

Get your copy of The Quantified Marketer.

 

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Audio

 

Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

 

Guest

Darian Shirazi (@darian314) is today’s guest on IMA Leader. The founder and CEO of Radius, Inc., Darian was an intern at Facebook at the age of 17. Working at Facebook in the early stages, combined with an interested in both technology and sales, served as the perfect incubator and foundation for what would become Radius – a software company using the power of social media to provide clients insight into their customer data with crystal-ball like results.

 

 

 

 

Company

Radius (@radius) works with clients as elite as American Express and as local as the corner insurance agency to uncover customer secrets locked within their data. Radius clients are able to, within four hours of signing up, get information which gives them the greatest return on their investment. Their services allows companies to apply additional resources efficiently as more effort is given to leads with the greatest potential of converting.

Quote

“You should be able to see value in a marketing analysis company during the trial period of software. If you don’t see value, then, don’t invest.”

Statistic

Companies that aren’t using data effectively outnumber those that are by a margin of 2 to 1.

Story

“I Know I’m wasting half of my marketing budget each month, I just don’t know which half.”
~ John Wannamaker

The sharp edge of this quote is finally starting to dull, as marketers are beginning to determine which campaigns are working, which aren’t and what changes need to be made to do more with those that are productive.

Darian Shirazi is the founder and CEO of Radius – a company that empowers clients to use their existing customer data to impose sales.

Darian offers advice on what steps companies can take to empower themselves to better use that client data already in existence. By better understanding that data, companies will be able to dramatically improve their allocation of resources on successful marketing campaigns and reduce that half of their marketing budget they are wasting.

Consider the effects and impact of increasing your sales effectiveness and efficiency, with an unlimited marketing budget, where would you invest your funds and efforts? Radius assists companies with discovering this answer.

Links

The PowerPoint Darian presented can be found here.

Visit Radius for a free trail of their software at www.radius.com

Get your copy of The Quantified Marketer.

 

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