006: Michael Lummus: Designing Better Experiences Through ‘Paid’ and ‘Owned’ Integration


Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

Guest

Michael Lummus of TeradataMichael Lummus (@lummusm) has broad experience within the field of marketing. He has run marketing operations, started marketing companies, and advises companies that leverage technology to maximize marketing effectiveness.

 

Company

Michael leads Digital Marketing strategy for Teradata (@Teradata). Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Quote

“By uncovering data that was already available to them, one of our customers realized a 10x increase in the effectiveness of their marketing program.

Statistic

Between 2012 and 2017, internet-based ad spending will go by 50%. In a few short years, every one in three dollars spent on advertising will be spent online. (Teradata, 2014)

Story

Marketing plus technology equals tremendous increases in return on investment. Michael shares direct customer experiences to help people understand how to think about their marketing campaigns in a way that unlocks sales and reduces the amount of wasted effort that goes into marketing someone who isn’t a viable lead. Reduce the amount of fragmentation and redundancy in your marketing program and increase your effectiveness.

Links

The PowerPoint Michael presented can be found here.

Teradata Resources for Marketing Professionals:
Tools for Marketing Managers who Want Data-Driven Strategies
Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact
Mobile isn’t Just a New Customer Channel

Audio

 

Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

 

Guest

Michael Lummus of TeradataMichael Lummus (@lummusm) has broad experience within the field of marketing. He’s run marketing aoperations, started marketing companies and advises companies that leverage technology to maximize marketing effectiveness.

Company

Michael leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Quote

“By uncovering data that was already available to them, one of our customers realized a 10x increase in the effectiveness of their marketing program.

Statistic

Between 2012 and 2017, internet-based ad spending will go by 50%. In a few short years, every one in three dollars spent on advertising will be spent online. (Teradata, 2014)

Story

Marketing plus technology equals tremendous increases in return on investment. Michael shares direct customer experiences to help people understand how to think about their marketing campaigns in a way that unlocks sales and reduces the amount of wasted effort that goes into marketing someone who isn’t a viable lead. Reduce the amount of fragmentation and redundancy in your marketing program and increase your effectiveness.

Links

The PowerPoint Michael presented can be found here.

Teradata Resources for Marketing Professionals:
Tools for Marketing Managers who Want Data-Driven Strategies
Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact
Mobile isn’t Just a New Customer Channel

Audio

 

Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

 

Guest

Michael Lummus of TeradataMichael Lummus (@lummusm) has broad experience within the field of marketing. He’s run marketing aoperations, started marketing companies and advises companies that leverage technology to maximize marketing effectiveness.

Company

Michael leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Quote

“By uncovering data that was already available to them, one of our customers realized a 10x increase in the effectiveness of their marketing program.

Statistic

Between 2012 and 2017, internet-based ad spending will go by 50%. In a few short years, every one in three dollars spent on advertising will be spent online. (Teradata, 2014)

Story

Marketing plus technology equals tremendous increases in return on investment. Michael shares direct customer experiences to help people understand how to think about their marketing campaigns in a way that unlocks sales and reduces the amount of wasted effort that goes into marketing someone who isn’t a viable lead. Reduce the amount of fragmentation and redundancy in your marketing program and increase your effectiveness.

Links

The PowerPoint Michael presented can be found here.

Teradata Resources for Marketing Professionals:
Tools for Marketing Managers who Want Data-Driven Strategies
Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact
Mobile isn’t Just a New Customer Channel

Audio

 

Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

 

Guest

Michael Lummus of TeradataMichael Lummus (@lummusm) has broad experience within the field of marketing. He’s run marketing aoperations, started marketing companies and advises companies that leverage technology to maximize marketing effectiveness.

Company

Michael leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Quote

“By uncovering data that was already available to them, one of our customers realized a 10x increase in the effectiveness of their marketing program.

Statistic

Between 2012 and 2017, internet-based ad spending will go by 50%. In a few short years, every one in three dollars spent on advertising will be spent online. (Teradata, 2014)

Story

Marketing plus technology equals tremendous increases in return on investment. Michael shares direct customer experiences to help people understand how to think about their marketing campaigns in a way that unlocks sales and reduces the amount of wasted effort that goes into marketing someone who isn’t a viable lead. Reduce the amount of fragmentation and redundancy in your marketing program and increase your effectiveness.

Links

The PowerPoint Michael presented can be found here.

Teradata Resources for Marketing Professionals:
Tools for Marketing Managers who Want Data-Driven Strategies
Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact
Mobile isn’t Just a New Customer Channel

Audio

 

Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

 

Guest

Michael Lummus of TeradataMichael Lummus (@lummusm) has broad experience within the field of marketing. He’s run marketing aoperations, started marketing companies and advises companies that leverage technology to maximize marketing effectiveness.

Company

Michael leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Quote

“By uncovering data that was already available to them, one of our customers realized a 10x increase in the effectiveness of their marketing program.

Statistic

Between 2012 and 2017, internet-based ad spending will go by 50%. In a few short years, every one in three dollars spent on advertising will be spent online. (Teradata, 2014)

Story

Marketing plus technology equals tremendous increases in return on investment. Michael shares direct customer experiences to help people understand how to think about their marketing campaigns in a way that unlocks sales and reduces the amount of wasted effort that goes into marketing someone who isn’t a viable lead. Reduce the amount of fragmentation and redundancy in your marketing program and increase your effectiveness.

Links

The PowerPoint Michael presented can be found here.

Teradata Resources for Marketing Professionals:
Tools for Marketing Managers who Want Data-Driven Strategies
Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact
Mobile isn’t Just a New Customer Channel

Audio

 

Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

 

Guest

Michael Lummus of TeradataMichael Lummus (@lummusm) has broad experience within the field of marketing. He’s run marketing aoperations, started marketing companies and advises companies that leverage technology to maximize marketing effectiveness.

Company

Michael leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Quote

“By uncovering data that was already available to them, one of our customers realized a 10x increase in the effectiveness of their marketing program.

Statistic

Between 2012 and 2017, internet-based ad spending will go by 50%. In a few short years, every one in three dollars spent on advertising will be spent online. (Teradata, 2014)

Story

Marketing plus technology equals tremendous increases in return on investment. Michael shares direct customer experiences to help people understand how to think about their marketing campaigns in a way that unlocks sales and reduces the amount of wasted effort that goes into marketing someone who isn’t a viable lead. Reduce the amount of fragmentation and redundancy in your marketing program and increase your effectiveness.

Links

The PowerPoint Michael presented can be found here.

Teradata Resources for Marketing Professionals:
Tools for Marketing Managers who Want Data-Driven Strategies
Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact
Mobile isn’t Just a New Customer Channel

Audio

 

Video

[youtube youtubeurl=”85y4BHKjjHg” ][/youtube]

 

Guest

Michael Lummus of TeradataMichael Lummus (@lummusm) has broad experience within the field of marketing. He’s run marketing aoperations, started marketing companies and advises companies that leverage technology to maximize marketing effectiveness.

Company

Michael leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.

Quote

“By uncovering data that was already available to them, one of our customers realized a 10x increase in the effectiveness of their marketing program.

Statistic

Between 2012 and 2017, internet-based ad spending will go by 50%. In a few short years, every one in three dollars spent on advertising will be spent online. (Teradata, 2014)

Story

Marketing plus technology equals tremendous increases in return on investment. Michael shares direct customer experiences to help people understand how to think about their marketing campaigns in a way that unlocks sales and reduces the amount of wasted effort that goes into marketing someone who isn’t a viable lead. Reduce the amount of fragmentation and redundancy in your marketing program and increase your effectiveness.

Links

The PowerPoint Michael presented can be found here.

Teradata Resources for Marketing Professionals:
Tools for Marketing Managers who Want Data-Driven Strategies
Navigating Today’s Confusing Customer Pathways and Arriving with Your Brand Intact
Mobile isn’t Just a New Customer Channel

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