002: Rob Salkowitz: Dollars, Bits and Atoms: A Roadmap to the Future of Marketing

Audio

Video

[youtube youtubeurl=”i3KHAxFX5ZE” ][/youtube]  

Guest

Rob Salkowitz of MediaPlantRob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era. Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture, Young World Rising, Young World Shining,  Generation Blend and Listening to the Future. His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, BusinessWeek, Internet Evolution and other publications. Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Company

MediaPlant (@mediaplant_us) is a digital communications agency delivering sophisticated content, strategy, visual marketing, and technical development for clients who want to explain the business value of technical products to a high-level audience. We do custom research and thought leadership, sales and marketing materials, interactive training, infographics, information architecture and web/mobile sites. Based in Seattle, WA, MediaPlant has delivered successful projects for clients including Microsoft, Herman Miller, HP, Intuit, Watchguard, Pacific Place Mall and many others large and small since 1999.

Quote

“The roles of marketer and technologist are merging.”

Statistic

Gartner predicts that by 2017, the CMO will spend more on IT than the CIO as mentioned in this Forbes article.

Story

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? In this webinar, Rob presents a high-level view of the changing landscape for marketers.  Rob reviews a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.

Links

The full series of whitepapers can be found here. The PowerPoint Rob presented can be found here.

Audio

 

Video

[youtube youtubeurl=”i3KHAxFX5ZE” ][/youtube]

 

Guest

Rob Salkowitz of MediaPlantRob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.

Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture, Young World Rising, Young World Shining,  Generation Blend and Listening to the Future. His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, BusinessWeek, Internet Evolution and other publications.

Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Company

MediaPlant (@mediaplant_us) is a digital communications agency delivering sophisticated content, strategy, visual marketing, and technical development for clients who want to explain the business value of technical products to a high-level audience. We do custom research and thought leadership, sales and marketing materials, interactive training, infographics, information architecture and web/mobile sites. Based in Seattle, WA, MediaPlant has delivered successful projects for clients including Microsoft, Herman Miller, HP, Intuit, Watchguard, Pacific Place Mall and many others large and small since 1999.

Quote

“The roles of marketer and technologist are merging.”

Statistic

Gartner predicts that by 2017, the CMO will spend more on IT than the CIO as mentioned in this Forbes article.

Story

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? In this webinar, Rob presents a high-level view of the changing landscape for marketers.  Rob reviews a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.

Links

The full series of whitepapers can be found here.

The PowerPoint Rob presented can be found here.

Audio

 

Video

[youtube youtubeurl=”i3KHAxFX5ZE” ][/youtube]

 

Guest

Rob Salkowitz of MediaPlantRob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.

Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture, Young World Rising, Young World Shining,  Generation Blend and Listening to the Future. His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, BusinessWeek, Internet Evolution and other publications.

Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Company

MediaPlant (@mediaplant_us) is a digital communications agency delivering sophisticated content, strategy, visual marketing, and technical development for clients who want to explain the business value of technical products to a high-level audience. We do custom research and thought leadership, sales and marketing materials, interactive training, infographics, information architecture and web/mobile sites. Based in Seattle, WA, MediaPlant has delivered successful projects for clients including Microsoft, Herman Miller, HP, Intuit, Watchguard, Pacific Place Mall and many others large and small since 1999.

Quote

“The roles of marketer and technologist are merging.”

Statistic

Gartner predicts that by 2017, the CMO will spend more on IT than the CIO as mentioned in this Forbes article.

Story

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? In this webinar, Rob presents a high-level view of the changing landscape for marketers.  Rob reviews a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.

Links

The full series of whitepapers can be found here.

The PowerPoint Rob presented can be found here.

Audio

 

Video

[youtube youtubeurl=”i3KHAxFX5ZE” ][/youtube]

 

Guest

Rob Salkowitz of MediaPlantRob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.

Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture, Young World Rising, Young World Shining,  Generation Blend and Listening to the Future. His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, BusinessWeek, Internet Evolution and other publications.

Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Company

MediaPlant (@mediaplant_us) is a digital communications agency delivering sophisticated content, strategy, visual marketing, and technical development for clients who want to explain the business value of technical products to a high-level audience. We do custom research and thought leadership, sales and marketing materials, interactive training, infographics, information architecture and web/mobile sites. Based in Seattle, WA, MediaPlant has delivered successful projects for clients including Microsoft, Herman Miller, HP, Intuit, Watchguard, Pacific Place Mall and many others large and small since 1999.

Quote

“The roles of marketer and technologist are merging.”

Statistic

Gartner predicts that by 2017, the CMO will spend more on IT than the CIO as mentioned in this Forbes article.

Story

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? In this webinar, Rob presents a high-level view of the changing landscape for marketers.  Rob reviews a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.

Links

The full series of whitepapers can be found here.

The PowerPoint Rob presented can be found here.

Audio

 

Video

[youtube youtubeurl=”i3KHAxFX5ZE” ][/youtube]

 

Guest

Rob Salkowitz of MediaPlantRob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.

Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture, Young World Rising, Young World Shining,  Generation Blend and Listening to the Future. His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, BusinessWeek, Internet Evolution and other publications.

Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Company

MediaPlant (@mediaplant_us) is a digital communications agency delivering sophisticated content, strategy, visual marketing, and technical development for clients who want to explain the business value of technical products to a high-level audience. We do custom research and thought leadership, sales and marketing materials, interactive training, infographics, information architecture and web/mobile sites. Based in Seattle, WA, MediaPlant has delivered successful projects for clients including Microsoft, Herman Miller, HP, Intuit, Watchguard, Pacific Place Mall and many others large and small since 1999.

Quote

“The roles of marketer and technologist are merging.”

Statistic

Gartner predicts that by 2017, the CMO will spend more on IT than the CIO as mentioned in this Forbes article.

Story

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? In this webinar, Rob presents a high-level view of the changing landscape for marketers.  Rob reviews a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.

Links

The full series of whitepapers can be found here.

The PowerPoint Rob presented can be found here.

Audio

 

Video

[youtube youtubeurl=”i3KHAxFX5ZE” ][/youtube]

 

Guest

Rob Salkowitz of MediaPlantRob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.

Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture, Young World Rising, Young World Shining,  Generation Blend and Listening to the Future. His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, BusinessWeek, Internet Evolution and other publications.

Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Company

MediaPlant (@mediaplant_us) is a digital communications agency delivering sophisticated content, strategy, visual marketing, and technical development for clients who want to explain the business value of technical products to a high-level audience. We do custom research and thought leadership, sales and marketing materials, interactive training, infographics, information architecture and web/mobile sites. Based in Seattle, WA, MediaPlant has delivered successful projects for clients including Microsoft, Herman Miller, HP, Intuit, Watchguard, Pacific Place Mall and many others large and small since 1999.

Quote

“The roles of marketer and technologist are merging.”

Statistic

Gartner predicts that by 2017, the CMO will spend more on IT than the CIO as mentioned in this Forbes article.

Story

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? In this webinar, Rob presents a high-level view of the changing landscape for marketers.  Rob reviews a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.

Links

The full series of whitepapers can be found here.

The PowerPoint Rob presented can be found here.

 

Audio

 

Video

[youtube youtubeurl=”i3KHAxFX5ZE” ][/youtube]

 

Guest

Rob Salkowitz of MediaPlantRob Salkowitz (@robsalk) is a writer, speaker and consultant specializing in the future of marketing and creative industries in the digital media era.

Rob is co-founder of the Seattle-based communications firm MediaPlant, where he is Director of Strategy and Content, serving clients including Microsoft, Herman Miller, The Walt Disney Company, Ford Motors, HP and others. He is the author of five books: Comic-Con and the Business of Pop Culture, Young World Rising, Young World Shining,  Generation Blend and Listening to the Future. His work has appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, BusinessWeek, Internet Evolution and other publications.

Rob serves on the faculty of the University of Washington Graduate School of Communications MCDM program, where he teaches marketing and strategy. He lives and works in Seattle, Washington.

Company

MediaPlant (@mediaplant_us) is a digital communications agency delivering sophisticated content, strategy, visual marketing, and technical development for clients who want to explain the business value of technical products to a high-level audience. We do custom research and thought leadership, sales and marketing materials, interactive training, infographics, information architecture and web/mobile sites. Based in Seattle, WA, MediaPlant has delivered successful projects for clients including Microsoft, Herman Miller, HP, Intuit, Watchguard, Pacific Place Mall and many others large and small since 1999.

Quote

“The roles of marketer and technologist are merging.”

Statistic

Gartner predicts that by 2017, the CMO will spend more on IT than the CIO as mentioned in this Forbes article.

Story

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? In this webinar, Rob presents a high-level view of the changing landscape for marketers.  Rob reviews a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.

Links

The full series of whitepapers can be found here.

The PowerPoint Rob presented can be found here.

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