003: Sebastian Jespersen: Mastering the Link

Audio

Video

[youtube youtubeurl=”w8aB_7BZCkI” ][/youtube]

Guest

Sebastian Jespersen of VerticSebastian Jespersen (@wearevertic) is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft.

Company

Vertic (@wearevertic) is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Quote

“Your data sets are your content.”

Statistic

A targeted LinkedIn campaign with customized landing pages reduced bounce rates to 10%  and converted users from free trials to paying customers 9.2 times better than the traditional company website.

Story

LinkedIn is an untapped resource for countless companies.  In this webinar, Sebastian shares two great examples of how his company helped two organizations leverage LinkedIn to drive phenomenal sales growth.  His experience with the launch of Office365 really drives home how LinkedIn can become a valuable sales channel.  Sebastian discusses how coupling LinkedIn with customized landing pages outperformed office365.com by nearly an order of magnitude.

Links

The PowerPoint Sebastian presented can be found here.

Audio

 

Video

[youtube youtubeurl=”w8aB_7BZCkI” ][/youtube]

 

Guest

Sebastian Jespersen of VerticSebastian Jespersen (@wearevertic) is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft.

Company

Vertic (@wearevertic) is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Quote

“Your data sets are your content.”

Statistic

A targeted LinkedIn campaign with customized landing pages reduced bounce rates to 10%  and converted users from free trials to paying customers 9.2 times better than the traditional company website.

Story

LinkedIn is an untapped resource for countless companies.  In this webinar, Sebastian shares two great examples of how his company helped two organizations leverage LinkedIn to drive phenomenal sales growth.  His experience with the launch of Office365 really drives home how LinkedIn can become a valuable sales channel.  Sebastian discusses how coupling LinkedIn with customized landing pages outperformed office365.com by nearly an order of magnitude.

Links

The PowerPoint Sebastian presented can be found here.

Audio

 

Video

[youtube youtubeurl=”w8aB_7BZCkI” ][/youtube]

 

Guest

Sebastian Jespersen of VerticSebastian Jespersen (@wearevertic) is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft.

Company

Vertic (@wearevertic) is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Quote

“Your data sets are your content.”

Statistic

A targeted LinkedIn campaign with customized landing pages reduced bounce rates to 10%  and converted users from free trials to paying customers 9.2 times better than the traditional company website.

Story

LinkedIn is an untapped resource for countless companies.  In this webinar, Sebastian shares two great examples of how his company helped two organizations leverage LinkedIn to drive phenomenal sales growth.  His experience with the launch of Office365 really drives home how LinkedIn can become a valuable sales channel.  Sebastian discusses how coupling LinkedIn with customized landing pages outperformed office365.com by nearly an order of magnitude.

Links

The PowerPoint Sebastian presented can be found here.

Audio

 

Video

[youtube youtubeurl=”w8aB_7BZCkI” ][/youtube]

 

Guest

Sebastian Jespersen of VerticSebastian Jespersen (@wearevertic) is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft.

Company

Vertic (@wearevertic) is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Quote

“Your data sets are your content.”

Statistic

A targeted LinkedIn campaign with customized landing pages reduced bounce rates to 10%  and converted users from free trials to paying customers 9.2 times better than the traditional company website.

Story

LinkedIn is an untapped resource for countless companies.  In this webinar, Sebastian shares two great examples of how his company helped two organizations leverage LinkedIn to drive phenomenal sales growth.  His experience with the launch of Office365 really drives home how LinkedIn can become a valuable sales channel.  Sebastian discusses how coupling LinkedIn with customized landing pages outperformed office365.com by nearly an order of magnitude.

Links

The PowerPoint Sebastian presented can be found here.

Audio

 

Video

[youtube youtubeurl=”w8aB_7BZCkI” ][/youtube]

 

Guest

Sebastian Jespersen of VerticSebastian Jespersen (@wearevertic) is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft.

Company

Vertic (@wearevertic) is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Quote

“Your data sets are your content.”

Statistic

A targeted LinkedIn campaign with customized landing pages reduced bounce rates to 10%  and converted users from free trials to paying customers 9.2 times better than the traditional company website.

Story

LinkedIn is an untapped resource for countless companies.  In this webinar, Sebastian shares two great examples of how his company helped two organizations leverage LinkedIn to drive phenomenal sales growth.  His experience with the launch of Office365 really drives home how LinkedIn can become a valuable sales channel.  Sebastian discusses how coupling LinkedIn with customized landing pages outperformed office365.com by nearly an order of magnitude.

Links

The PowerPoint Sebastian presented can be found here.

Audio

 

Video

[youtube youtubeurl=”w8aB_7BZCkI” ][/youtube]

 

Guest

Sebastian Jespersen of VerticSebastian Jespersen (@wearevertic) is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft.

Company

Vertic (@wearevertic) is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Quote

“Your data sets are your content.”

Statistic

A targeted LinkedIn campaign with customized landing pages reduced bounce rates to 10%  and converted users from free trials to paying customers 9.2 times better than the traditional company website.

Story

LinkedIn is an untapped resource for countless companies.  In this webinar, Sebastian shares two great examples of how his company helped two organizations leverage LinkedIn to drive phenomenal sales growth.  His experience with the launch of Office365 really drives home how LinkedIn can become a valuable sales channel.  Sebastian discusses how coupling LinkedIn with customized landing pages outperformed office365.com by nearly an order of magnitude.

Links

The PowerPoint Sebastian presented can be found here.

 

Audio

 

Video

[youtube youtubeurl=”w8aB_7BZCkI” ][/youtube]

 

Guest

Sebastian Jespersen of VerticSebastian Jespersen (@wearevertic) is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft.

Company

Vertic (@wearevertic) is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Quote

“Your data sets are your content.”

Statistic

A targeted LinkedIn campaign with customized landing pages reduced bounce rates to 10%  and converted users from free trials to paying customers 9.2 times better than the traditional company website.

Story

LinkedIn is an untapped resource for countless companies.  In this webinar, Sebastian shares two great examples of how his company helped two organizations leverage LinkedIn to drive phenomenal sales growth.  His experience with the launch of Office365 really drives home how LinkedIn can become a valuable sales channel.  Sebastian discusses how coupling LinkedIn with customized landing pages outperformed office365.com by nearly an order of magnitude.

Links

The PowerPoint Sebastian presented can be found here.

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