036: David May, Director of Web and Interactive Marketing at Chapman University on Website Change Best Practices

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david-mayDavid May (@yamdivad) is Director of Web and Interactive Marketing at Chapman University. An alumnus of the school, David served several roles including Assistant Director of Admission, Assistant Director of Admission Communication, and Web and Interactive Marketing Manager before his current position. He holds a B.F.A. in Film/ Writing and Directing with a minor in Communications and an M.A. in Film/Cinema/Video Studies, both from Chapman.


Chapman University (@ChapmanU) in Orange County, California is a private, medium-sized, comprehensive research and liberal arts institution founded in 1861. Their mission is “to provide personalized education of distinction that leads to inquiring, ethical, and productive lives as global citizens.” U.S. News and World Report ranks Chapman as #7 in the Western region.


“Based on Google Analytics, usability testing, eye tracking, focus groups, and surveys we more or less know the things that need to be added to the website and the things we can take away.” – David May


This week we learn about how to increase audience engagement with your website. Chapman University, located in sunny Southern California, has about 6,000 undergraduate students and its website gets about 4,000,000 sessions and 12,000,000 page views throughout the year. Guest David May discusses the importance of using high quality data to make decisions and highlights the value of showing rather than telling even through what you present on your website. There is a lot to learn from David and this top university.

Show Links & Social

David May: [social_link type=”linkedin” url=”https://www.linkedin.com/in/yamdivad” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/yamdivad” target=”on” ][/social_link]

Chapman University: [social_link type=”linkedin” url=”https://www.linkedin.com/company/chapman-university?trk=company_logo” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.chapman.edu” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/chapmanu” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/domsir411″ target=”on” ][/social_link] Email: dsirianni@imanetwork.org

Episode Mentions

– IMA founder Sinan Kanatsiz is also an alumnus of Chapman University.

– Learn more about Chapman University successes via their Strategic Marketing and Communication and Chapman News

Job Opportunity: Diane Senffner CEO from Cine Learning Productions from episode 034 is looking for creative millennial instructional designers with 2-5 years experience writing and designing courses for storylines. Send an email podcast@imanetwork.org and Dominick will help make the proper introductions.

IMPACT15 Announcements: There are limited spots at the opening welcome bash which will be held at Drai’s Nightclub at the Cromwell. Grab your spot today before it sells out! impact15.org. Also, don’t forget that the Life is Beautiful festival lets you continue the conversations and fun after the conference! Headliners like Snoop Dogg, Weezer, Duran Duran, Stevie Wonder, and more are not to be missed!

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