072 – CEO and Founder of Hurrah Mobile, Mike Russell



“Brands want to figure out a way to activate and engage their fans.” – Mike Russell

In this Conversation We Cover:

– Mike’s background and how he came to start Hoorah Mobile

– How Dominick and Mike were introduced

– What Hoorah Mobile does

– How the product evolved as a result of competition

– How Hoorah Mobile’s business model is unique in a crowded industry

– How Mike gains attention from big league institutions

– What’s next for Hoorah Mobile


In this conversation Mike and Dominick sit down to discuss the history of Hoorah Mobile and how Mike is changing the world of sports marketing. Mike shares his own story and then dives into what he’s trying to accomplish with Hoorah Mobile in an industry that doesn’t move very quickly. Finally, Mike leaves us with some golden nuggets on how he runs his company and the role that competition and obstacles play in his company’s growth.

Show Links & Social:

Mike Russell: [social_link type=”linkedin” url=”https://www.linkedin.com/in/michaelrussell“][/social_link]

Hoorah Mobile: [social_link type=”linkedin” url=”https://www.linkedin.com/company/3528752?trk=prof-0-ovw-curr_pos” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.hoorahmobile.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/hoorahmobile” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@ima.world

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