081 – Business Innovation & Entrepreneurship featuring Egil Moller Nielson pt 2


Egil Moller Nielsen (@EgilMNielsen) is the Senior Vice President at SmartCentres and brings years of global experience in senior executive roles for most admired brands like LEGO Group, Bodum Coffee & Tea, ECCO Shoes, Mattel, DHL and latest at SmartCentres.


SmartCentres is Canada’s largest developer and operator of unenclosed shopping centres.  Their 200+ locations across Canada offer some of the best commercial retail space in the country bringing shoppers the perfect combination of convenience, value and the most popular retail concepts.


“If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” – Egil Moller Nielsen

In This Episode:

  • How Penguin Pick-Up was created to solve the logistical problems around online ordering.
  • How Egil created Penguin Fresh and disrupted the traditional grocery experience.
  • Why it’s important to understand what’s going on in the marketplace.
  • The most important questions you need to ask before moving forward on an idea.
  • How optimizing for convenience improved Penguin Pick-Up’s stickiness.



Show Links & Social:

Egil Nielson [social_link type=”linkedin” url=”https://www.linkedin.com/in/egilmollernielsen”][/social_link][social_link type=”twitter” url=”https://twitter.com/EgilMNielsen” target=”on” ][/social_link]

SmartCentres [social_link type=”linkedin” url=”https://www.linkedin.com/company/38149″ target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.smartcentres.com/” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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