By Philip Bump, Reporter – New York, The Washington Post Reproduced unedited from The Washington Post. The original article can be seen here. Our goal is not to confuse or
By Paolo Zeppa, Senior Vice President Strategy & Planning, George P. Johnson Experience marketing is about building a personalized connection between your brand and your customers and prospects. Where event
By Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing, Microsoft With the holiday season bearing down on us, big data is poised to play a bigger role than ever in
By Patrick Boulard, COO and Head of IMA Research Lab, Internet Marketing Association In response to our membership survey prior to IMPACT14, IMA members expressed concern about their ability to
By Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing, Microsoft What kind of information stays with a person best over time? Does the ordering of information have anything to do
