By Jeanniey Mullen, Award winning CMO and Wearables Addict, Leading Marketing and Acquisition at NOOK by Barnes & Noble Programmatic technology can be used for more than just media buying.
By Stephanie Overby, Contributing Writer CMO.com Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little
By Frederick Vallaeys, CEO Optmyzr Being in the spotlight of the digital marketing arena has afforded Frederick Vallaeys thousands of spectators when he’s ready to ‘talk shop.’ This was affirmed
By Jeff Marcoux, CMO Lead, Worldwide Enterprise Marketing Microsoft The first 90 days in any role are critical for success, so having a strong plan of action from the start
By Sinan Kanatsiz, Chairman IMA The IMA will host its first official 2015 International Leadership Gathering at beautiful Grand Cayman in the Cayman Islands on Thursday April 9, 2015. The
On behalf of the IMA you and a guest are formally invited to IMA’s next International Delegation Experience in the Cayman Islands. The Honourable Alden McLaughlin MBE, Premier of the
