The Internet Marketing Association (IMA) is pleased to announce another incredible addition to the IMPACT15 lineup! “We’re excited to have the Sherlock Holmes of branding and data-driven marketing, Don Donovan
By Colin Mathes, Content Marketing at Spingo Do you really know your target audience, or do you make marketing decisions based off of assumptions or your own opinions? Too often,
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive
By Sibel Gray, Wearables Lead, Internet Marketing Association Despite all the negative reviews I’ve read regarding the Apple Watch, after using it for three weeks, I feel spoiled. I value
By Jeff Marcoux, CMO Lead, Microsoft, and Board Member, Internet Marketing Association In a 2014 Study by CMO Partners, marketing departments who considered themselves agile were three times more likely
By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association As marketers, we seek to share a brand with an audience. As educators, we seek to
By Laura Petersen, Co-Founder of Student-Tutor and IMA Individual Contributor This year I have decided to embrace Twitter. And I’ve become a bit of a fan for business and personal
