May 31, 2023

Articles

Hawke Media Shares April 2023 HawkeAI Insights

So far, the second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the higher costs of peak retail moments in Q4, and now those metrics are starting to increase again. Read on to see more findings from Hawke Media’s HawkeAI’s benchmarking tool!

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