Cision® Acquires TrendKite, Extending Its Leadership in Measurement & Attribution

Building on its vision of Earned Media Management, Cision enhances its award-winning Cision Communications Cloud® with TrendKite’s advanced measurement and AI capabilities

Cision (NYSE: CISN) announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a stellar track record solving CMOs’ most challenging problems through innovative technology. Erik will become President of Cision following the transaction.

Cision + TrendKite

TrendKite enables communicators to quantify the business value of their marcomms campaigns. The addition of TrendKite extends Cision’s vision for Earned Media Management – the unification of technology, data, measurement, and analysis to modernize the comms function from an expense into a business driver.

The Digital PR platform will continue to be offered as a stand-alone application. In the long-term, TrendKite will become part of the Cision Communications Cloud product offering. Marketers and communicators will now have the following enhanced capabilities:

Sophisticated measurement with approachable user experience: Cision Impact, the industry’s first technology for true campaign measurement and attribution, leverages a robust ecosystem of ad tech and audience data providers, demonstrating how earned media content consumption translates into revenue-generating activities. When integrated into the Cision Communications Cloud, the combination of these attribution capabilities with TrendKite’s platform will deliver marketers the most sophisticated campaign measurement available, all with an industry-leading user experience.

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