By Allison Winkle, Return Path
With many email capable devices, people can access their email just about anywhere. For marketers, this means they always have access to their subscribers. This ability to reach subscribers presents a unique opportunity, but marketers must pay attention to how subscribers are consuming their messages if they want to maximize email’s effectiveness. To help marketers understand how subscribers use email we’ve created our latest report—The Email Client Experience. In this report, we look at major trends, such as how subscribers interact with email, analyzing which platforms, clients, and devices subscribers are using to read email, how much email is opened each day of the week on each platform, how long subscribers spend viewing email on each platform. Download the report now to understand how your subscribers are interacting with your email!
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