By Giselle Abramovich, Senior & Strategic Editor, CMO.com
Like many companies today, global HR consultancy Mercer is working to advance its business. That manifests in the products and services it offers, the partnerships and acquisition deals it strikes, and the way it leverages digital to market to customers in new ways.
Underlying that sizeable effort: establishing a strong foundation that supports agility and flexibility, according to Jeanniey Mullen, global CMO of Mercer, a wholly owned subsidiary of Marsh & McLennan.
In an exclusive interview with CMO.com, Mullen detailed Mercer’s efforts around innovation and digital transformation, as well as the skill sets B2B marketers need on their teams.
CMO.com: Part of your responsibility as global CMO is Mercer’s Innovation Hub. Can you tell me about the hub? What is it?
Mullen: Mercer has a long-standing history of providing guidance for our clients as the market changes. Whether change is driven by culture, geopolitical efforts, or technology, we are trying to stay ahead of the curve and act as a true thought leader and partner for our clients.
Our CEO, Julio A. Portalatin, started the Innovation Hub in 2014 as a way to enable innovation and continue to disrupt ourselves. I joined the company in late 2015 to spearhead the marketing strategy and go-to-market efforts for products built in the Innovation Hub.