By Return Path
Today’s email marketers strive to build relationships with their customers and drive revenue through the email channel. Building an optimized email program requires marketers to incorporate certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle. To help marketers build and run an effective email program, we created our latest guide—2018 Email Marketing Lookbook. In this guide, we discuss email program fundamentals that are essential to a successful email program, including: the ten key email marketing campaigns every program needs, the average performance metrics of each campaign, a best-in-class example of each tactic to inspire your own email marketing program, and more!