Webinar Hosted by Oracle and IMA Available for On-Demand Replay

Topic: Tech Explosion and Customer Behavior

A one-hour webinar addressing the combined impact of the technology explosion and rapidly evolving customer behaviors was presented by Melissa Boxer, Vice President, Oracle CRM Products. Melissa addressed the topic from several angles including the shift from transactions to engagement across all touchpoints and channels, three strategies for transforming the customer, and case histories of how leading companies are addressing these challenges.

Click here to view the archived webinar.


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