Ytel: Lead Generation Evolved

2015_10_f2Utilizing Inbound Marketing to Optimize Lead Gen

By Hanna Smolan, Inbound Marketing Specialist, Ytel

In the world of marketing, there is no “one size fits all” solution. We’ve discovered a variety of strategies that can be applied to nearly every business, regardless of size or industry. It’s called lead generation through inbound marketing!

“54% more leads are generated by inbound tactics than traditional paid advertising.” – HubSpot

The world is changing; the way we market towards customers has evolved completely. Inbound marketing is an optimized solution to bring in new leads and close more deals, simply by using educational information about your business and industry in a different way. Our eBook, Lead Generation Evolved, specifically focuses on lead gen and the way it can substantially increase business growth and brand awareness using inbound tactics and strategies. The result is organic growth, a stronger online presence, and more exposure for businesses.

In this eBook, you will learn:

  • Defining a lead for your business
  • Technology that will facilitate business opportunities
  • Setting company goals, benchmarks and intentions
  • Perfecting your channels and strategies with a clear end goal

Download the eBook – free for IMA members!

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