3/9/11 UCI Extension – Internet Marketing

Overview

Essential for all marketing professionals and business people, the Internet Marketing Certificate Program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

Learn how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. You will also understand the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Who Should Attend

Anyone interested in improving website performance, online marketing campaigns, search marketing and web analytics skills

Professionals interested in advancing a career in marketing

Certificate Requirements

To earn the certificate, participants must complete six (6) required courses and electives totaling a minimum of five (5) units, each with a grade of “C” or better, for a minimum of 160 hours of instruction. Students not pursuing the certificate program are welcome to take as many individual courses as they wish.

UCI Extension

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