Facebook inches towards its billionth member, the giant social networking platform continues to offer a vast array of powerful benefits to businesses of all sizes. Given that half of all active users log in to the site every single day for an average session time of 55 minutes, you’re missing out if you don’t have an active presence for your business on Facebook.
However, there are many layers of complexity to understand, from apps to ads, fan pages to contest rules, and from the news feed to metrics. This course is designed to walk you through the essentials of building and managing an active fan page so you can take full advantage of all that Facebook offers.
Once you have a compelling Facebook fan page set up, you have four primary goals which are: 1) to immediately grab the attention of potential fans and make them feel they are in the right place, 2) to inspire your visitors to click the Like button and become a fan, 3) to draw your fans in and engage with you and the other fans on your page, and 4) to keep them coming back time and again to consume your content and take you up on your offers.
With that said, there are many options for what you can put in place to achieve these four objectives.
Following is a list of 15 articles that make up the OPEN Forum reading list. The topics are listed in a sequential order, though you may jump to whichever section is most relevant to you at this time.
Regardless of your current knowledge and experience of marketing on Facebook, you’re bound to learn several practical ideas that will help you boost business today. After reading these over and implementing the tips that resonate with you most, you’ll be head and shoulders above your competitors and you’ll keep your fans coming back for more!