Five Steps to Reputation Management on the Internet

While growing your business you are bound to come across a few hiccups along the way, whether you had a disgruntled employee, a customer who felt that he got less than a hundred percent service or even had an article about yourself that painted you in a manner that wasn’t good for business. Typically a negative review will get into Google over time and when someone does a search for your business the results will show up at ranks 3 and below, people are going to notice these websites. Let’s face it, bad news spreads fast and once those reviews start showing, you can bet people are going to be clicking them to see what they’re getting themselves into. A typical situation is a disgruntled employee who posts a negative review.

The good news is that typically a review like this isn’t all that tough to get rid off, it will take you a little while, but you can get rid of them in about six month. This may seem like a long while, but you’re better off starting now and getting them off naturally versus creating a quick hack job that gets deleted and you’re back to square one.

We’re going to break this process into an easy to follow five step process:

Step 1: Create a few articles – these will be about your business, you will need to get them to look different from each other, they could have the same theme, but they need to look different. A great way to speed up the process is to get a spinner program, you can download one of these: Multi Spinner or Spinner Chief. Both have trial versions and you can use either of the products. Keep in mind that you want to mention your business name and domain in the articles that you are creating a few times.

Step 2: Throwing the spins at Google – What we want to do is create a few quality pages that will go up above your negative press. So we want to have about 9 articles that cover page #1 for your brand name. There are a few places that are ideal for the process here, LinkedId.com, FaceBook, YouTube, DailyMotion, Twitter, Squidoo, Gather.com, Pinterest.com, Hubpages, Blogger.com to name a few. Ensure that you maintain a file of the login details for safekeeping.

Step 3: Wait – Now it is going to take a while to get these pages into Google, expect the process to take about a week or ten days give or take. Search for your key term and look over the first ten pages, you can always go to Google’s advanced search and opt for 100 results per page – you will need to turn off Instant predictions from your search options for this to work.

Step 4: Indexing and linking – Once you find your pages indexed into Google, you can push ahead with the process by submitting the links you created at Step 2 at forums, in blog posts, on social media sites, be creative. Go to websites that are about your business domain and mention what you do, and put in a link to one of the posts you created from Step 2.

Step 5: Final touches – With regular link building, you will have the first ten results for your domain key term. Once you reach your goal, you can edit out the pages you’ve created so that they reflect your brand image.

The typical time to manage a campaign like this is anywhere between, two to six months. Regular effort on link building and strongly branded pages will get you your pages on page #1.

Keep coming back to IMA for more strategies on Internet Marketing!

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