Facebook Acquires Face.com

Facebook has acquired Face.com for an undisclosed amount, the Israeli startup announced Monday. The terms of the deal have not yet been disclosed.

In a post on Face.com’s corporate blog, CEO Gil Hirsch indicated that he and his team would be focused on building out Facebook’s mobile products.

“Like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers -– that’s all we’ve ever wanted to do,” Hirsch wrote.

Hirsch did not say whether Face.com would soon redirect to Facebook.com. Facebook could not be reached for further information by press time.

Multiple reports that Facebook was in talks to acquire Face.com for “tens of millions” of dollars emerged last month. A Facebook spokesperson told Mashable at the time that the company does not comment on rumors.

Face.com already powers two photo apps on Facebook’s platform, Photo Finder and Photo Tagger. The company also has a public API, which it updated in March to enable third-party apps to estimates the ages and moods of people in photos.

This is the first major acquisition Facebook has made since going public in May. There’s still no word whether Facebook is also still planning to acquire browser maker Opera.


Lauren Indvik, Mashable

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