1 in 3 Users Buy Product After Seeing Tablet Ad

MashableSource: Mashable

Tablet app spending will jump from $1.4 billion in 2011 to a mega $2.6 billion this year, according to a new study by the Online Publishing Association (OPA) and Frank N Magid Associates.

“A Portrait of Today’s Tablet User – Wave II” details a significant gain for tablet app spending, a boost for tablet advertising and how tablet ownership looks set to engulf almost half of U.S Internet users.

Paid-for apps have accounted for a considerable 23% of all downloaded tablet apps over the last year. And while that is good news for developers looking to monetize their products, there was also some exciting news for tablet advertisers. OPA indicates that 38% of tablet users have made a purchase on the back of seeing a tablet ad.

The firm reports that 29% of tablet users felt compelled to research products after seeing a related tablet ad, with another 23% admitting to clicking on a tablet ad.

OPA’s report also tackles general tablet usage, revealing that around 31% of U.S. Internet users (74 million) currently own a tablet. However, researchers expect this figure to increase to 47% (117 million) by Q2 of 2013.

The firm’s report also indicates that tablet users spend an average of 13.9 hours each week with their tablets, with 74% using their tablet on a daily basis. Additionally, 61% of slate owners have spent money buying eBooks, magazines or video for their tablet.

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