Knowledge Marketing, IMA Impact Awards Keynote

Brett KeirsteadManaging Big Data

Even in Sin City, is bigger always better? Managing Big Data is an increasingly growing challenge for today’s marketing professionals. According to IBM, “every day we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years alone.”

Without the appropriate tools, the ability to manage and utilize immense amounts of data is overwhelming. Marketers in particular are faced with the difficult challenge of integrating and leveraging print, digital, tradeshow, social media and numerous other sources of information into a single audience development strategy.

Additional pressure is also mounting on marketers from business owners and sales executives demanding the monetization of audience development initiatives that are derived from an intelligent, integrated database.

Brett Keirstead, VP of Sales at Knowledge Marketing, will address this key topic and how you can overcome the challenge of Big Data at the upcoming IMA Conference in Las Vegas this September. Be sure to join us, because in the end, when it comes to data, bigger may just be better after all.

Interested in a more personalized discussion before the big event? Feel free to contact Brett at See you in Vegas!

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