With search engines getting smarter every day, it takes a lot more than just good content to stay ahead of your competitors. If you want a good ranking for your website, you need to follow a step-by-step process of search engine optimization (SEO). The first step to take is on-page optimization. On-page optimization involves techniques that will help increase your rankings, while also enhancing the overall readability for your site.
Here are some important techniques for on-page optimization that will do wonders for your site:
The title tag of your website is very important and should include enough basic information about your business to describe it accurately. In fact, the title is the first thing in your website that is indexed by search engines. So your website title must be appealing and include certain information like the keyword(s) for which you want your website to rank. For example, if you are expanding your cake shop to an online business, you should include keywords in the title tag like “Cecilia’s Blueberry Cakes.” Or “Sam’s Hot Pizza” if it’s a pizza shop you want to rank.
Meta Tag Optimization
The meta description of your site should contain a brief description of the services the business is focused on. It should be well-written, concise, and appealing to your potential buyers. You should include your primary keywords and the main selling point of your business to attract targeted customers. For example, if you are selling tasty blueberry cakes, you can add a phrase like “tasty blueberry cakes from only $1.” As a result, if searchers are looking for “blueberry cakes at $1,” you can be found easily.
The right use of keywords plays a major role in SEO. A good site must have a proper balance of content and keywords. Too many keywords in the copy can make your site unreadable to visitors. For this aspect of SEO, you should thoroughly research keywords before deciding on the ones to use. Think in terms of your target audience and the keywords they would use to find what you offer. There are many online keyword search tools like Google Adwords Keyword Tool, SEObook Keyword Suggestion Tool and Overture Keyword Tool that you can use.
Images on your site are equally important, just like the copy and the keywords. You need to optimize them, too, to help search engines find them. Since search engine spiders can read only text, you need to use special tags for your images to make them readable by search engines. For example, you can create a file name for an image like “blueberry cake.jpg.” instead of “DSC24055.jpg.” You can also make the file name and alt text (alternate text) for the image the same. Alt text is the description that comes up when the mouse icon moves over an image. You can also use keywords in the alt text.
The techniques mentioned above, if followed properly, can make it easy for you to achieve a good page rank for your website on search engines.