Competitive Intelligence Offering Drives Strategic Marketing Programs

Yesmail Interactive Provides Holiday Report and Webinar

To demonstrate the capabilities of its Market Intelligence 2.0 competitive intelligence tool, Yesmail Interactive has produced “Consumer Online Behavior Report: Developing Informed Digital Marketing Strategies for Holiday Success.” And a free webinar on consumer behavior will be offered on Nov. 14 (see below).

As the holiday season approaches and marketers strive to meet lofty fourth-quarter sales goals, this report provides insights on how mobile devices, social media promotions and email offers will influence shoppers.

Marketers have an ever-growing arsenal of resources to help them develop, implement and analyze their marketing campaigns. So what makes digital competitive intelligence critical in defining a brand’s marketing strategy?

As multi-channel marketing continues to evolve and yield increasing ROI, digital competitive intelligence enables marketers to:

  • Measure how email marketing drives social media engagement
  • Evaluate real-time campaign performance metrics against their competitive set and the broader market average
  • Draw inspiration from competitors’ promotions, creative, campaign deployment tactics and more
  • Create proactive marketing campaigns utilizing industry- and competitor-proven strategies
  • Craft reactive campaigns offering more appealing competitive offers

With new and enhanced functionalities introduced in the latest release of its competitive intelligence tool, Yesmail Interactive offers a growing opportunity for marketers to outperform their competition across all major digital channels.

Click here to download the report.

Free Webinar on Consumer Online Behavior

Wed., Nov. 14, 2012
11:30 a.m. – 12:30 p.m. (PST)
University of California, Irvine Extension
Yesmail Interactive

Matt Gault, Vice President of Channel Strategy at Yesmail Interactive, a leading provider of email marketing solutions, will discuss how to bridge the gap between the way consumers want to be marketed to in the digital space and the way brands actually market to them. Matt will illustrate the importance of digital data and its strategic implications on multi-channel digital campaigns using insights from a group of 20 leading retailers. The webinar will highlight some major trends ranging from preferred time and day of deployment to most successful formats and most engaging campaign topics. Based on insights shared in this presentation, marketers will be able to gain a better understanding of the evolving consumer and take clearly defined steps to cater to consumer preferences.

Click here to register for the webinar.

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