Internet Marketing Association Announces Comprehensive Certified Internet Marketer (CIM) Professional Certification Program

IMA - where marketing and technology collide

Online Course Covers Key Topic Areas with Content Provided

 By Roster of Leading Industry Experts and Practitioners

LAS VEGAS – September 21, 2012 – The Internet Marketing Association (IMA), at its 2012 IMA Conference and Impact Awards event, today announced the availability of its new Certified Internet Marketer (CIM) professional certification program.  This online certification program will provide participants with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment.

With more than 750,000 members, IMA is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in business ownership, senior management, sales, marketing, programming, creative development and related fields.

“One of the critical aspects of a thriving industry is an educated workforce,” stated IMA Founder and Chairman Sinan Kanatsiz.  “The IMA takes this responsibility very seriously and has invested in this certification program to provide unparalleled Internet marketing education directly to our members.”

The $499 course, scheduled to debut on Oct. 1 is open to IMA members as well as non-members and will generate the equivalent of 1.5 continuing education units based on the 15-plus hours of course content and participation.

The certification course is divided into six lesson areas, culminating in a final exam to certify Internet marketing knowledge, including:

  • Overview of Internet Marketing: The broad array of digital marketing including social media, mobile marketing, and online analytics
  • Online Acquisition: Search marketing, display advertising, search engine optimization
  • Online Conversion: Site personalization, online A/B and multivariate testing, content targeting, dynamic recommendations
  • Online Retention: Email marketing, online surveys, voice of customer (VOC) strategies
  • Online Analytics & Measurement: Measuring website performance with digital analytics, business goals and standard metrics to consider, tactics for telling “stories” with data to drive better online business decisions
  • Data-Driven Marketing: Creating a culture and decision-making practices based on data, developing closed-loop marketing strategies and programs

Participants will learn from experienced Internet marketing practitioners.  These practitioners draw from decades of combined Internet marketing experience at pioneering companies such as Microsoft, Omniture, Adobe, Foresee, and others.  The roster of instructors includes both senior marketing leaders as well as a published author on web analytics who share their expertise to provide program participants with highly sought-after information delivered with the ease and convenience of an online learning platform.

The intuitive, user-friendly system also includes clear instructions for navigating the site, reviewing lesson presentations, and taking quizzes and the final certification exam.  Lessons can be viewed via online streaming media as well as PDF presentations in a convenient, self-paced sequence.  Other features include a personalized events calendar, recent activities and alerts to fully engage the online course participant.

The Certified Internet Marketing course will be made available on Oct. 1, 2012, and accessible via the IMA website at

For more information and to become a free member of the Internet Marketing Association, visit

# # #

About the Internet Marketing Association

The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations.