There’s never a time when your website couldn’t use a little more love at the search engines. After all, is there such a thing as too much traffic?! From time to time, you’ll notice some onsite factors that are a clear indication that you should start spending more time on your website before things get out of hand. Many of us see our websites as a backyard garden, something that we’ll tend to one of these days but just never really get down to doing.
Here’s a quick list of issues and tips for fixing up your website.
Dead Pages with Links Pointing to Them
During the course of maintaining your website, you will add new pages, update pages and remove pages. You may have removed pages because you stopped offering a product line or service. However, each page of your website can have external pages pointing to it, and search engines like to use these links as a signal about the quality of your website. When you have dead pages, you will generally have a new page that has come up in its place. You can set up a simple page redirect via your .htaccess file or via your CMS to ensure that the links you already have don’t lose potential and that your visitors have a seamless experience.
Slow Loading Pages
Checking Alternate Keywords
When you’ve optimized your website for a few keywords and have hit the sweet spot at search engines for traffic from those terms, you can always do more from there. A quick method to ensure that you are not leaving out ancillary products for your competition to snatch up is to look at your keywords log. Look at what phrases your customers are looking for when they visit your site, and see if you can create a product or service that would be useful to them. Quite often you will notice that people search for slightly similar terms to your products, and search engines will send you traffic thinking that your website has the required services available. It would be wise to invest some time and effort into making the most of that traffic and having something that your customers can use in those niches as well.
Mobile, Social and More
If you haven’t already created a mobile experience for your users, you need to look into that soon. Mobile browsing isn’t just a fad anymore. It’s here to stay and it’s everywhere. People are looking at your website from their phones, and they need to see the data that is relevant to them quickly and easily before they move to alternate providers. Social websites like Facebook, Twitter and YouTube are a great connection point. There’s nothing like hearing the pain and pleasure points so quickly from your end users and making changes to ensure that you are ready for the next big wave that people are looking for. The new media options available today allow us to hear what people want in an instant. If we don’t adapt to those demands, someone else will.