With a digital spend of $47 billion forecasted for 2014, there is no time like the present to start building your performance marketing program! Before you begin, make sure you have the proper technology in place and have built a strategy around that technology. If you want to measurably improve your ROI and optimize your marketing campaigns you will need real-time analytics, detailed reporting and accurate data to ensure your decision making is influencing your marketing investments for the better! Don’t let 2014 pass you by! Create actionable and profitable KPI’s to start seeing both short-term and long-term results across all of your performance marketing channels!
By: Brittany Edmonston
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