15 Mind-Blowing Stats For B2B Marketers from CMO.com

Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas that can be much more complex in the B2B world.

However, digital marketing has a way of raising all boats. Today’s B2B marketers are taking advantage of the digital world we live in to advance their marketing strategies. Here’s a look at some of the ways B2B marketers are embracing digital.


Read More:  http://www.cmo.com/content/cmo-com/home/articles/2014/1/14/15_stats_B2B_marketers.html

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