Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas that can be much more complex in the B2B world.

However, digital marketing has a way of raising all boats. Today’s B2B marketers are taking advantage of the digital world we live in to advance their marketing strategies. Here’s a look at some of the ways B2B marketers are embracing digital.

Read More:  http://www.cmo.com/content/cmo-com/home/articles/2014/1/14/15_stats_B2B_marketers.html