The obvious way to start this list would be to mention Oreo at the Super Bowl. But there is no need to rehash all of the details about this much-covered, now-classic example of real-time marketing.
In fact, many other brands have real-time marketing down pat. Following are five examples of real-time marketing at its best.
Read More: http://www.cmo.com/content/cmo-com/home/articles/2014/1/21/_5_clever_real_time_.html