From the Adobe Digital Marketing Blog:
Most people know that mobile is the way to go. Mobile sites and apps make it easier for most brands to communicate to their customers who are constantly on the go. But we wanted to dive a little deeper into the discussion. So in November 2013, Adobe Campaign ran a survey focused on “SoLoMo” (Social, Local, Mobile) strategies, where 741 marketers were surveyed worldwide. The survey results were impressive, and a quick snapshot can be summed up in an infographic.