The most recent study by Adobe Digital Index makes it clear that marketers who didn’t advertise on social networks during the 2013 holiday season missed out on high quality traffic and click through rates from social ads. That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
Adobe Digital Index data reports that click-through-rates (CTR) for Facebook paid advertising, for instance, were up 365% year-over-year (YOY). As predicted in Adobe’s Q3 2013 social report, marketers CPC rates increased during the holiday season, as well, up 29% quarter-over-quarter. CPM rates also increased, up 51% quarter-over-quarter.