Welcoming two members to the IMA Board of DirectorsDavid Krauss, Oracle Senior Director of Marketing for Cloud Applications and Services, Joins IMA Board of Directors.Krauss is a proven software marketing and business strategy professional with over 18 years of experience in developing successful global campaigns and product launches that deliver pipeline and revenue growth. His broad product and services experience spans the technology stack from applications to infrastructure, with particular expertise and knowledge in the financial services industry and risk management. Krauss has held leadership roles in marketing the latest technology trends, including cloud/SaaS solutions across HCM, CRM and ERP services as well as cutting-edge social business and mobile solutions. He received a Bachelor’s Degree in Economics and Communications at the University of California, Santa Barbara and his MBA at the University of California, Irvine.Click here for the full story.
Jeff Marcoux, Senior Product Marketing Manager for Microsoft Dynamics CRM, Joins IMA Board of Directors
Marcoux has a strong record of accomplishments in the marketing automation and consulting industry where he has led service, consulting, implementation, marketing and sales engineering teams. He also worked in the residential real estate industry to leverage mobile technology for lead generation. He attended the University of Washington where he received his MBA in Leadership, a Certificate in Technology Entrepreneurship, and was a Board Fellow for Leadership Eastside. Marcoux also currently sits on the board of Washington CASH, a non-profit organization focused on helping those in poverty create businesses to change their lives.
With more than 900,000 members, the Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.
Sinan Kanatsiz Chairman Internet Marketing Association www.imanetwork.org
2014 State of Marketing Insights from over 2,500 global marketers
Brought to you by ExactTargetWe surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing.
Social Media and Commercial Real Estate: Strategies to Grow Your Business and Build Your Brand By Ruth Brajevich
Chief Marketing Officer, Ware MalcombSocial media has created a momentous shift in how we communicate with one other. It has become the great digital equalizer; small and large companies alike can build their brands, expand their businesses and connect with their clients online via social media outlets.
The 5 Biggest Social Media Mistakes Companies Make Marketing, Business and Management
By Eric LundbohmSocial media. Much had been written, everyone is talking about it. Everyone wants to know what you are doing in it. Still many folks do not understand the process. But that doesn’t stop some companies from jumping in anyway. However, that might not be the best strategy.
Las Vegas Executive Gathering at CES Great turnout of Internet Marketing and Business Leaders at the 2014 IMA Gathering at CES. Participants included Scott Roth, VP of ExactTarget, Matt Langie, VP of Adobe, Jordan Fiksenbaum, VP of Cirque du Soleil, Julie Hoffman, head of Digital Marketing for MGM Resorts Intl., Doug Carlson, Founder, Fiji Water/CMO Barnes & Knoble, Pete Elliot, IBM, Rhiannon Hamel, Wynn Resorts and other companies including Eloqua, Oracle, UFC and Encore/Wynn Resort – Las Vegas, Nevada.
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