Yahoo Gemini Unites Mobile Search and Native Advertising

By Jason Abbruzzese from Mashable


Yahoo is blurring the line between its native and mobile-search advertising.

The company on Wednesday announced Yahoo Gemini, a new platform that combines mobile search and native advertising into a single marketplace.

“With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising,” Yahoo wrote in a Tumblr post. “By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.”

Yahoo CEO Marissa Mayer has made no secret that she sees an opportunity in the advertising space around mobile ads and contextual search.