Certified Internet Marketer (CIM)
The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment.
Benefits
- Access to exclusive IMA leadership events
- Access to economic and other business opportunities
- Introductions to members of the International Executive Council
- First access to white papers, market intelligence, events and webinars by IMA
- Ongoing access to CIM instructors and IMA leadership
- CIM designation next to name (IMA Governing Body)
The certification course is divided into six lesson areas, culminating in a final exam to certify Internet marketing knowledge, including:
1. Overview of Internet Marketing:
The broad array of digital marketing including social media, mobile marketing, and online analytics
2. Online Acquisition:
Search marketing, display advertising, search engine optimization
3. Online Conversion:
Site personalization, online A/B and multivariate testing, content targeting, dynamic recommendations
4. Online Retention:
Email marketing, online surveys, voice of customer (VOC) strategies
5. Online Analytics & Measurement:
Measuring website performance with digital analytics, business goals and standard metrics to consider, tactics for telling “stories” with data to drive better online business decisions
6. Data-Driven Marketing:
Creating a culture and decision-making practices based on data, developing closed-loop marketing strategies and programs
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