by Giselle Abramovich, Senior & Strategic Editor at CMO.com:
Digital marketing has given birth to a multitude of platforms and advertising channels. As a result, brands have a slew of options for communicating with consumers, which can be both a blessing and a curse.
The blessing, of course, is that brands have never been closer to consumers. The downside is that marketing is now real-time and on-the-go, and, while this sounds good in theory, it is getting more complex every day. That’s challenging for marketing executives. How do you keep up with the pace of change? How do you know where to allocate your budget?
These questions, and more, are behind Adobe’s Digital Marketing Maturity Assessment, which aims to identify an organization’s strengths—and weaknesses—and help marketing leaders prioritize focus areas within seven digital marketing dimensions.
“The assessment tool is meant to help marketers understand where their organization is in the digital maturation process and where they should be heading,” said Matt Langie, senior director, strategic marketing at Adobe (CMO.com’s parent company).
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